Author of Swim with the Sharks Without Being Eaten Alive Dives Into Social Media

Bestselling author of Swim with the Sharks Without Being Eaten Alive adds social media to his marketing mix. End Quote

Minneapolis-St. Paul, MN-WI (1888PressRelease) May 12, 2011 - Harvey Mackay, New York Times bestselling author, syndicated columnist and nationally renowned business speaker, has crossed into the realm of social media.

Widely known and praised for his book Swim with the Sharks Without Being Eaten Alive, Mackay was looking for a way to communicate and interact with consumers in an untraditional, unique way. In January, Mackay teamed up with One Social Media LLC to organically market and brand his online presence.

"Your company website alone is no longer enough! As of 2010, Generation Y -- those born between 1980 and 2000 -- outnumbers baby boomers. And 96 percent of them have joined a social network!" said Mackay in a blog post.

Just as other business professionals, celebrities and organizations are coming to find out, it pays to be available and resourceful online. Mackay has amplified his reach on several core social media channels, gaining traction and providing a location for valuable two-way conversations to materialize.

"Mackay's clients and fans are loyal because of the extreme value he places on building relationships and nurturing his networks," said Joe Soto, founder and CEO of One Social Media. "He takes the emphasis off of himself and makes his fans the center of his attention-and that is why social media has been so prosperous for him."

With the assistance of One Social Media, Mackay is establishing relationships and communicating with fans through utilization of Facebook, Twitter, YouTube, LinkedIn and his blog.

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