Australia's Cheer Chick Charlie Set to Take U.S. By Story at NY Toy Fair

February 08, 2013
Top Quote Popular Australian children's author, Leanne Shea Langdown partnered with Cheer Channel's CEO and PSME Properties Cindy Villarreal to launch the Cheer Chick Charlie boxed book set (doll and book) in the US at the NY Toy Fair, February 2013. End Quote
  • Austin-San Marcos, TX (1888PressRelease) February 08, 2013 - Cheer Channel Inc. (CCI), the #1 online news and entertainment network for the spirit industry, announced that popular Australian author, Leanne Shea Langdown, together with CCI''s CEO, Cindy Villarreal, who serves as the product development and branding agent on behalf of PSME Properties, will attend publishing and television meetings in the U.S. The pair will also launch the new Cheer Chick Charlie (CCC) doll and book box set at the American International Toy Fair, hosted by the Toy Industry Association February 10-13, 2013 in New York City.

    CCC author Leanne Shea Langdown retained PSME to further the brand for licensing, television, and world-wide publishing rights. The CCC Collection includes books, bags, Charlie doll and accessories, cheer apparel, and the new CCC boxed book set which includes a book and doll.

    The CCC collection was originally introduced in Australia in April 2012 as a children''s book series. The character series will now expand the brand globally to retailers with strategic plans for brand distribution. Shea Langdown was inspired to begin writing the Cheer Chick Charlie series after a trip to the U.S. and decided to bring cheerleading to her hometown in Canberra, Australia. The series promotes confidence, resilience, health and fitness.

    "Being so involved in the cheer community in Australia, I wanted to create a concept that could inspire kids to grow and work towards something that they love," said Shea Langdown. "I am so thrilled to be able to bring Cheer Chick Charlie to the U.S. because that is where my inspiration for the collection began."

    Cindy Villarreal, a former Dallas Cowboys Cheerleader, Founder and CEO of Cheer Channel Inc., a creator of the hit web-series, Secret Diary of an American Cheerleader, and formidable force in the spirit industry, recognized the potential behind the CCC series and felt that the youth market is ripe for this character. "Teen and tweens will love Cheer Chick Charlie. I feel confident with the success of shows like Kim Possible and other action characters, that once this brand reaches its target demographics, kids will not only be inspired by this positive character, but want more," said Villarreal.

    The American International Toy Fair will be held at the Jacob K. Javits Convention Center in NewYork City from February 10 to 13, 2013. This is the 110th annual Toy Fair hosted by TIA. Toy Fiar is expected to attract more that 1,000 exhibiting manufacturers, distributers, importers, and sales agents from around the world. The showcase includes everything from infant, youth, children, tween and teen products in action figures, puzzles, construction, books, arts, videos, and many other products.

    ABOUT CHEER CHICK CHARLIE:
    The Cheer Chick Charlie series is a 24-book series that currently includes 4 books. The sereis follows 10-year-old Charlie Chance who dreams of becoming a cheerleader, but there are no cheer teams in her community. With a whole bunch of spirit, a lot of determination, and a little help from the people around her, Charlie works her way toward achieving her dreams while experiencing life''s adventures along the way. In addition to the books, the CCC website offers kids and parents an interactive arena to read Charlie''s diary, chat with Charlie, ask Charlie questions, and meet Charlie and all of her friends.

    For more information about CCC, visit cheerchickcharlie.com or contact PSME Properties: Cindy ( @ ) proformancesports dot net

    ABOUT CHEER CHANNEL INC.:
    CCI, a privately held corporation with offices in Texas and California, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content.

    For more information on Cheer Channel, contact Media ( @ ) cheerchannel dot com or go to www.cheerchannel.com

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