Aurus Unveils Enhanced Omni Channel Solutions

Aurus Inc. showcases their enhanced omni channel solutions for retailers at the National Retail Federation Expo 2014. End Quote

(1888PressRelease) January 07, 2014 - Aurus will showcase optimized solutions for the retail industry to achieve an integrated omni channel at this year's NRF Expo to be held from January 11 to 15 in New York. The company is thrilled to present their services, from a large portfolio of clients across various industries, at the expo which brings together over 27,000 participants from more than 80 nations.

"Retailers are increasingly moving towards enhancing consumer experiences across all channels" Rahul Mutha, CEO of Aurus remarked. "Understanding consumers existing shopping behavior and leveraging it, is an important part of this movement. Our offerings are developed to enable retailers to integrate the in-store, online, mobile and social shopping experience while viewing all these channels with a single consumer's point of view."

Aurus will be demonstrating their processes and offerings that have helped their customers mobilize their business through omni channel integrations. The company will also discuss their BYOD solutions that help mobilize c-stores and order ahead solutions that help extend retailers reach, all of which are done without disrupting existing POS setups. Aurus' Omni Channel services are backed by their patented technology whizKavaj (US Patent # 8543461) which isolates the store POS from PCI scope and simplifies compliance with PCI- DSS.

About NRF
As the world's largest retail trade association and the voice of retail worldwide, NRF represents retailers of all types and sizes, including chain restaurants and industry partners, from the United States and more than 45 countries abroad.

Aurus Inc. Booth No: 3583, Expo Hall Level 3
Expo Dates: Jan 13-14, 2014
Venue: Jacob K. Javits Convention Centre, New York City
Website: www.nrf.com

About Aurus
Aurus Inc. (formerly TalentBeat) was established in 2000, with the vision to provide cutting edge, innovative technology solutions using cost effective development models. Its' PCI-DSS and PA-DSS certified and patented omni channel platform goes beyond a traditional payment processing platform and provides functionality for CRM, loyalty, mobile and social media integration. The company caters to clientele across the globe, including Fortune 2000 companies in retail, payments, healthcare and financial verticals. For more information visit: www.aurustech.com.

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