Aura Bora Debuts at Whole Foods

Beverage Brand Debuts in the Rocky Mountain Region of Whole Foods. End Quote

San Francisco, CA (1888PressRelease) July 08, 2020 - Aura Bora is now available on shelves in the Rocky Mountain region of Whole Foods Market. The herbal sparkling water brand will be sold in all 32 Whole Foods locations in Colorado, Utah, New Mexico, Kansas, and Missouri. The announcement comes shortly after Aura Bora’s bubbly entrance into the sparkling water scene in January 2020. The brand now has distribution in more than 400 natural retailers.

Aura Bora offers sparkling water aficionados an escape from the norm. The brand differentiates with five delicious varieties made with real herbal extracts. Each flavor is Non-GMO and free of sugar, sodium, and calories. The brand boasts bold, whimsical packaging in 12 oz. aluminum cans. Unique ingredients and innovative flavors strengthen its position in the sparkling water aisle as a premium, artisanal alternative to conventional sparkling water. Taste and see for yourself.

“I’ve always been a huge fan of Whole Foods and truly admire their standards for selling the highest quality natural and organic foods. We’re immensely proud to now consider them a partner,” said Paul Voge, CEO and Co-Founder of Aura Bora. “The Rocky Mountain region is an important place for emerging beverage brands to gain traction, and we’re honored to be next to some of the most iconic names in the beverage aisle. We manufacture our drinks just outside of Boulder, so these stores feel like a perfect start to our partnership with Whole Foods. We’re sure consumers will enjoy our innovative, herbal varieties.”

Aura Bora's varieties include Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry, and Lemongrass Coconut. All five are now available for purchase at Whole Foods locations in Colorado, Utah, New Mexico, Kansas, and Missouri. The product retails for $1.99 per 12 oz can. To learn more about Aura Bora, head over to their website, www.aurabora.com.

About Aura Bora
Aura Bora is a line of sparkling waters made from real herbs, fruits, and flowers for earthly tastes and heavenly feelings. All five Aura Bora varieties are sugar-free, calorie-free, sodium-free, and verified by the Non-GMO Project. As an earth-inspired sparkling water, Aura Bora is proud to be a part of the 1% for the Planet initiative. To learn more about Aura Bora, head over to their website, www.aurabora.com.

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