Attack! releases proprietary technology to leverage the power of local insight
Exclusive to Attack's clients, SCOUT collects crowd sourced local insight to identify strategic locations for experiential events and activations. With database of over 70,000 brand ambassadors, participants share knowledge on trending hot-spots in high-traffic cities and local areas.
- (1888PressRelease) January 13, 2012 - San Francisco, CA - Attack! releases SCOUT, proprietary technology leveraging powerful local insight and identifying strategic locations for experiential events and activations.
Each month, SCOUT collects crowd-sourced recommendations on local trends, venues and happenings from more than 70,000 of Attack!'s brand ambassadors. Participants share knowledge on trending hot-spots in high-traffic cities and local areas. Geo-specific and qualitative information distinguishes high-impact DMAs and secondary markets necessary to produce specific marketing programs and activations.
"SCOUT is a smarter way of planning for live events," states Christian Jurinka, Managing Partner at Attack!, "Reaching target audiences is now easier than ever. By going straight to the source, we can uncover insider information about area demographics and foot traffic, from locals and influencers who know their cities best."
Exclusive to Attack! clients, SCOUT sets an industry standard, providing top quality events for targeted consumers, valuable real-time data for event marketers, and redefining the notion of agency customer service for the next generation of experiential marketing.
To see how SCOUT can help with your next event, visit http://www.attackmarketing.com
About Attack!
Attack! develops and executes successful brand experiences. Since 2001, we have built our name on a full spectrum of field services, delivering the best in nationwide event production, program management and professional talent.
http://www.attackmarketing.com.
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