The latest Superbalist.com campaign highlights the fact that all eyes are on Africa as a global trendsetter and creative hub. Whilst showcasing key winter must-haves, Show Them has a narrative that challenges some long-held beliefs by showing the world who Africa really is.
The ad spot was created by celebrated South African creatives Lebogang Rasethaba and Zandi Tisani – a dynamic directing duo – who used the opportunity ...