Atlanta firm Innovative Mind Group retained by Orlando-based Hoop Culture to spearhead marketing efforts
IMG scores big again by obtaining Orlando based clothing line, Hoop Culture, to an undisclosed mutli-year contract.
- Atlanta, GA (1888PressRelease) March 13, 2013 - Innovative Mind Group is pleased to announce a new professional liaison with sports apparel brand Hoop Culture.
Headquartered in Orlando, Fla., and led by founder Mike Brown, Hoop Culture holds five trademarks and enjoys partnerships with the Wide World of Disney Sports Complex, the Amateur Athletic Union, and the Nancy Lieberman Foundation.
Innovative Mind Group was established in 2010 by current CEO David Kelly, Sr., and heads up communication for myriad noteworthy clients, including Reebok.
IMG will handle the day to day operations of Hoop Culture, Inc., overhauling group sales and event marketing for the growth of the sports friendly clothing line. Hoop Culture brings also an e-zine publication, Hoop Culture - The Magazine, that will also be under the direction of IMG for its future growth. Hoop Culture - The Magazine will also be used as a publication that will highlight those in the business profession that got their start or direction from lessons learned on the basketball court.
Hoop Culture will be featured in the Basketball Expo, coming to Georgia this year on April 3-4, 2013 to the Cobb Galleria in Atlanta.
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