Atlanta Bread Introduces Rainforest Alliance Espresso

Bakery Cafe partners with powerful, sustainable project portion of your press release. End Quote

(1888PressRelease) March 16, 2013 - Smyrna, GA - Atlanta Bread has announced that they will be switching all their cafes' caffeinated espresso beans to Rainforest Alliance, an international nonprofit organization dedicated to conserving biodiversity and ensuring sustainable livelihoods by transforming land-use practices, business and consumer behavior.

"We are making a great effort to take fresh, sustainable initiatives that support farm-to-table efforts", said Jerry Couvaras, President and Chief Executive Officer for Atlanta Bread. "This partnership with the Rainforest Alliance fits in perfectly with our brand values and our GLIDE Platform (Green Leaf Initiative Development Education) and we are very proud to partner with such an amazing organization as we continue to bring our guests the freshest ingredients and most innovative, flavorful products."

To help celebrate this exciting new partnership, Atlanta Bread has launched a contest giveaway in which guests can go to the company's Facebook page to register to win one of ten At-Home Keurig Espresso Brewers. Additionally, Atlanta Bread has launched a New Orange Mocha Latte featuring Rainforest Alliance Espresso Beans. Deliciously blending sustainable beans from the Rainforest Alliance with rich orange and mocha flavors, the New Orange Mocha Latte is sure to delight guests with its fresh, delicious flavors while simultaneously supporting a sustainable cause.

About Atlanta Bread
Atlanta Bread (www.atlantabread.com) is a privately-held, fast-casual restaurant concept. Named one of the Top 10 Healthiest Fast-Food Restaurants by Health Magazine and one of the nations Top-5 restaurants for Healthy Options by Zagat, Atlanta Bread prides itself in freshly-preparing ingredients for more than 100 innovative menu items each day. Breakfast includes freshly-made items such as bagels, pastries and hot breakfast sandwiches. For lunch and dinner the bakery cafés offer a variety of options including organic soups and signature sandwiches and salads. Gourmet coffees and fresh-baked goods are served throughout the day. Recognized as on the Top 10 Best Fast-Casual Family Restaurants by Parents magazine, Atlanta Bread has more than 60 locations spanning over 20 states.

For inquiries, please contact Chris Campagna at ccampagna ( @ ) atlantabread dot com or 678-923-7934

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