Ascott Unveils Transformational Change For The Next Phase Of Growth
Ascott targets 40,000 apartment units by 2015, adds five Ascott-branded properties and invests S$50 million to refurbish properties in Asia and Europe over next 12 months.
- (1888PressRelease) August 11, 2010 - CapitaLand's wholly-owned serviced residence business unit, The Ascott Limited (Ascott), has announced its target to grow its global portfolio to 40,000 apartment units from the current 26,000 by 2015. Its global expansion plans were unveiled at the launch of the 278-unit Ascott Huai Hai Road Shanghai. The company has also secured contracts to manage four premier Ascott-branded properties with over 800 apartment units across four cities in China, namely Ningbo, Hangzhou, Suzhou and Guangzhou. In Europe, Ascott is converting its Citadines Paris Louvre into Ascott Louvre Paris, the company's first Ascott-branded property in France. Conversion of the 51-unit serviced residence will be completed in 2011.
The latest additions to Ascott's portfolio - namely Ascott Raffles City Ningbo, Ascott Raffles City Hangzhou, Ascott Suzhou and Ascott Guangzhou IFC - are slated to open by 2015. Ascott Louvre Paris will be a premier boutique serviced residence that will offer travellers a unique stay experience with its rich heritage and modern comforts. It will be a fine work of art with several sculptures, colonnades, balconies and a beautiful facade. When all these five properties are completed, Ascott will have 20 premier Ascott-branded properties with over 3,800 apartment units in key cities around the world.
Mr Lim Ming Yan, Ascott's Chief Executive Officer, said: "We are aiming for transformational change in Ascott. Growing our global portfolio to 40,000 apartment units by 2015 is one important part of this change. The greater scale will allow us to further upgrade our people and systems to create more value for our customers and ultimately more value for our properties. Besides adding new properties, such as the four new Ascott-branded residences in China, we are also investing S$50 million to refurbish over 10 existing properties in Asia and Europe in the next 12 months. Recently upgraded Citadines South Kensington, Somerset Liang Court and Somerset Grand Cairnhill are all well received and appreciated by our customers."
Mr Lim added: "Our strategy is to extend Ascott's dominance in key cities in Asia Pacific and Europe through investments and management contracts. Our Singapore listed REIT, Ascott Residence Trust, and private equity funds such as Ascott China Fund are strong platforms that will enable us to grow rapidly. China, Vietnam, Singapore and India continue to be our key growth markets in Asia. In Europe, we will build upon our strong presence in France, Germany and the United Kingdom. We will also seek opportunities in Spain, Italy, Switzerland, Turkey and the Eastern European countries. Over the last few years, Ascott has been contributing about 10% of CapitaLand's earnings. Looking ahead, for Ascott to be a significant part of CapitaLand, we hope that Ascott will be able to contribute up to 20% of CapitaLand's earnings."
About The Ascott Limited
The Ascott Limited is the world's largest international serviced residence (http://www.the-ascott.com/) owner-operator with over 20,000 operating serviced residence units in key cities of Asia Pacific, Europe and the Gulf region, as well as over 6,000 units which are under development, making a total of more than 26,000 units.
The company operates three brands - Ascott, Somerset and Citadines. Its portfolio spans 71 cities in over 20 countries, 14 of which are new cities in Ascott's portfolio where its serviced residences are being developed.
###
space
space
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam