Ascendle and PixelMEDIA Produce Mobile-Optimized App for CPMG, Inc. Agile app development and UX design solve core business problem
Agile app development and UX design solve core business problem for CPMG, a business trade event company serving the retail, hospitality and healthcare industries for innovation.
- Manchester-Nashua, NH (1888PressRelease) June 11, 2015 - Software engineering company Ascendle partnered with user experience and design firm PixelMEDIA to deliver a mobile-optimized app for Connecting Point Marketing Group, Inc., a business trade event company serving the retail, hospitality and healthcare industries for innovation. The native mobile application enhances the customized event experience, replacing the existing desktop application that restricted mobility and internet connectivity.
"We try to be innovative with our delivery, event model and experience executives have at our events," said Nancy Splaine, CPMG Partner. "A mobile app was the next iteration of convenience and experience for event participants." While future releases will employ additional features of the desktop application, like social media integration and contact sharing, the initial release was a fully functional app that allowed on-the-go event attendees to access their personalized schedules and set one-on-one meetings. "We designed the app to allow busy executives to have the ability to get just the information they need right from their phone. These executives are looking to maximize their face-to-face time via real-time scheduling with other key attendees at the event," said PixelMEDIA CEO Erik Dodier. In addition to mobility, the custom web application engineering "solves the core business need for functionality even when participants don't have an internet connection," said President and COO of Ascendle Dave Todaro.
CPMG sought the expertise of Portsmouth, NH-based PixelMEDIA to design the iPhone and Android app, and North Hampton, NH-based Ascendle to build, test and deploy the app. The cultural appeal of the SMBs and the local access were attractive, as was Ascendle's tactical approach. "The agile model was appealing to us," said Holly Lovvik, CPMG Project Lead. "It's a very transparent model and process. Having that kind of insight and ability to communicate in predictable ways with consistent reviews worked well for us." The mobile app has been a success at four events so far in 2015, and the Rye, NH-based CPMG is looking forward to the continued partnership with the local companies and future app releases.
About Ascendle
Ascendle is a multi-platform mobile development company based in North Hampton, NH. Ascendle builds mobile apps and the cloud infrastructures that support them. The company employs a proprietary agile process to build tested apps based on smart, flexible, measurable design. Ascendle helps startups, enterprises and agencies build mission-critical apps through world-class software engineering.
About Connecting Point Marketing Group, Inc.
Connecting Point Marketing Group is a business trade event company serving the retail, hospitality and healthcare industries for innovation. The business-intensive event format optimizes strategic interaction, promoting new industry relationships and driving business outcomes.
About PixelMEDIA
A digital experience agency, PixelMEDIA helps businesses drive revenue and brand awareness across all digital channels. Providing 360-degree coverage on digital and channel marketing, PixelMEDIA's highly experienced team invests in their customers to grow their business with eCommerce and Web CMS solutions.
Angelo Firenze
Ascendle
603-369-6325
Angelo ( @ ) Ascendle dot com
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