Artistic firebowls by Artist John T. Unger generate thousands in revenue through sales of s'mores at Philadelphia's Frankford Hall

Campfire cookouts come to the city as Philly beerhall puts the fun into functional art. The popular draw of a Big Bowl O' Zen Sculptural Firebowl inspired the restaurant to order a second firebowl, subsidized by food sales. End Quote

(1888PressRelease) January 10, 2012 - Surprise success of snack sales could point the way to a new restaurant trend, announces firebowl sculptor, John T. Unger. Handcrafted firebowls from John T. Unger Studio are sparking increased food and beverage sales for Frankford Hall, a Philadelphia, PA, biergarten with a modern twist.

"My firebowls are popular with hotels and restaurants for their beauty and ambience as well as their functional warmth, durability and maintenance-free upkeep" said John T. Unger, owner of John T. Unger Studio, Mancelona, Mich. "By adding toasted treats to the menu, the folks at Frankford Hall have discovered a way to generate direct income from my firebowls. This model could readily become a trend for the food industry."

Frankford Hall, a property embodying the spirit of an open-air German biergarten set in an industrial structure was a fitting location for Unger's work. "Our space called for a fire pit and our designer, Richard A. Stokes loved the rustic and natural look of the Big Bowl 'O Zen (from John T. Unger Studio)," said Greg Root, general manager of Frankford Hall, one of the Starr Restaurants.

Once the Big Bowl 'O Zen was installed Root came upon an added benefit. He began selling the ingredients for a classic dessert, S'Mores at "a buck a pop." The idea not only took off, but Frankford Hall began selling thousands of the s'mores. "We were seeing such tremendous draw for the s'mores, we decided to add a second firebowl," said Root. Restaurant patrons enjoy the firebowls' warmth and social atmosphere while also creating a fun treat. The tradition and nostalgia of cooking over an open flame has almost universal appeal.

Functionality and sustainability have been core values of artist and sculptor John T. Unger's work since he began in 1995. He believes art is most successful when it embodies the qualities of beauty, meaning and function. Today, Unger is a recognizable force in the art world as well as in the area of outdoor décor. Unger's designs, individually crafted from recycled steel, have been embraced by restaurants, resorts and residential clientele in 50 states and 10 countries.

"When homeowners purchase my firebowls, they begin a legacy to be be passed down to future generations. I love being able to foster family traditions and togetherness," said Unger. "Public installations in hotels or restaurants are also satisfying for me because thousands of people a year are able to see and enjoy my work. The ability of the artwork to generate additional revenues for hospitality venues is an exciting and attractive benefit."

For more information about John T. Unger Studio and the line of firebowls, visit www.johntunger.com, call 231.584.2710 or follow on twitter ( @ ) twitter dot com/johntunger.

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