Artisan Marketplace ArtFire.com Launches New ProPay-Integrated Cart to Enable Faster, Easier Check-Out

ArtFire.com, the artisan marketplace, has launched a new improved cart to streamline the shopping experience on the site. End Quote

(1888PressRelease) August 17, 2011 - Shopping online is often seen as a less demanding way to shop, but confusing or lengthy checkout processes mean more than 88% of consumers have completely abandoned an online shopping cart without completing their transaction. The new ArtFire shopping cart aims to reduce unfinished transactions by seamlessly integrating with ProPay's merchant services. ProPay's secure payment solutions and a new cart design will give ArtFire sellers the ability to offer in-line checkout via any major credit card.

This in-line checkout process reduces common friction points often present in PayPal-style processors, where customers are redirected to a completely different site during checkout to complete payment. ArtFire's updated shopping cart has been completely rebuilt from the ground up to streamline and simplify not only the checkout process, but also the reports and records of the buyer and seller once transactions are complete. The new cart still provides ArtFire shoppers the convenience of a "no account required" guest checkout, with added speed and ease-of-use.

ArtFire's new cart update also contains updates that address the issue of un-paid orders created by shoppers who change their minds prior to completing payment. Orders being paid with credit card, PayPal, or Amazon Checkout must now have confirmed payment before items are removed from the sales floor and the transaction is considered complete.

ArtFire COO Tony Ford comments: "After twelve months of collaboration with our buyer and seller community, we've developed a cart that we feel is significantly more user-friendly and has a much more robust set of features for sellers."

More on ArtFire

ArtFire offers unique selling tools, interactive features, and a culture of community directed development for artisans and small business owners across the globe. ArtFire allows sellers to set up fully customizable studio storefronts to sell their handmade items and helps members promote elsewhere on the web with the Facebook Kiosk, Rapid Cart, and Coupon Code system. The new cart is just one of many innovations ArtFire will debut in the service of continuing to stimulate sales and artisan sign-ups.

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