Aroluxe Announces Creation of TV and Film Division in Nashville, TN
In an effort to continue company growth and fill the need for content creation in the Nashville market, Aroluxe will shift some of its resources to its newly formed media division.
- (1888PressRelease) September 09, 2014 - Nashville, Tennessee - Aroluxe, LLC. (Aroluxe) announces the creation of the Aroluxe TV and Film Division. The company's first projects under the Aroluxe banner will center around family and faith-based content, with an emphasis on the Nashville lifestyle and music scene.
"Aroluxe has been given the unique opportunity to assist local, national, and world-class brands like Dale Buchanan and Associates, Wright and Schulte, and now Segway, Inc. with brand definition and growth, demand generation programs, and strategic campaign development and execution", said Jason Brown, Chief Executive Officer, Aroluxe LLC. "We feel the time is appropriate for us to give back to Nashville, and the way that we will accomplish this is through the creation of our media division. We're currently in the process of developing family and faith-based content that we feel Nashville can be proud of. We're also in the process of refining a business model where 10-25% of our media division profits will be re-invested back into local churches, charities, and educational programs for the upcoming generation of youth talent in Tennessee. We feel it's our obligation to spread the good news, and Nashville's future depends on leading our talented youth in the right direction."
According to the Tennessee Film, Entertainment, and Music Commission's new website www.tnentertainment.com, Nashville was just ranked by Forbes as The Third Most Creative City in the country. It also cites that over the past 5 years, entertainment sector employment has grown 5.5% across the board. "The tv and film industry here is experiencing an amazing period of growth. Since opening our doors, we have yet to see a down year. I think it would be safe to say that over the past few years, our talent pool has grown 100%, not only in quantifiable numbers, but also in the level of professional training and overall talent level. We're seeing a lot of A-list talent who are now calling Nashville home", said Mark Block, President of The Block Agency.
Brown goes on to say; "I've been lucky enough to produce films where great companies like Microsoft and Xbox were involved. I've also been lucky enough to work alongside great talent like Billy Zane (Titanic) and Jeffery Patterson (Hot Bath an' a Stiff Drink), and one truth remains constant. The greatest challenge that content creators face today is defining and targeting their audience, generating demand for their product, and executing strategic marketing campaigns to give their projects the best chance of success. Overcoming those exact challenges was the very foundation that Aroluxe was built on, and we have had tremendous success. We feel this gives us a competitive advantage that is unequaled by content creators in this market."
About The Block Agency
The Block Agency is a SAG Franchised modeling and talent agency based in Nashville. Opening in 2006 in Nashville, The Block Agency has successfully changed the landscape of talent agencies in the Southeast. The Block Agency is a full service agency representing models, actors and hosts on a local, regional, and national basis. Since their opening, they have gained a reputation for being one of the most selective agencies in the region, only representing elite talent. The Block Agency's talent has made a name for itself from Nashville to Los Angeles, being featured projects such as C.S.I, The Hannah Montana Movie, and Vogue Magazine. For more information visit www.theblockagency.com.
About Aroluxe
Aroluxe is an integrated marketing agency located in Nashville, TN. Aroluxe creates world-class brands, produces creative content and commercials, provides enterprise web and application development, strategic campaign development and execution, social media, digital advertising and management, and manages supporting services for its clients. Aroluxe's team has years of experience providing top-notch brand development services to quality companies. For more information about Aroluxe please visit www.aroluxe.com or email jason ( @ ) aroluxe dot com.
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