Area Pro Realty Enters New York with Promising Changes for Real Estate Agents

Brokerages in New York have a common similarity and Area Pro Realty is about to break that mold. End Quote

Rochester, NY (1888PressRelease) February 17, 2011 - Real estate agents are about to be exposed to a new type of brokerage that will change the way agents conduct business. Area Pro Realty, a new national real estate franchise, has just signed its first franchise agreement with New York real estate broker Diane P Snyder.

"This is an exciting time for real estate agents in Rockland County, New York." said Snyder. "Area Pro Realty is expanding their national reach while other franchises are shrinking, and I am glad I could be a part of their exciting new business model."

The New York franchise, Area Pro Realty of Rockland, will officially open on February 21, 2011. According to company President Michael Volkin, "Agents that fit best within our business model are experienced, ethical and aren't afraid to think outside the box."
Area Pro Realty utilizes innovative technological tools and deploys these tools to agents differently than a typical brokerage. Technology Supervisor Gene Ward explains "We have a Central Technology Support Center (CTSC) that takes the agents struggle of learning and maintaining the constantly growing list of technology tools and puts it in the hands of technology professionals. This allows the agents to focus on more important aspects of their job like obtaining new clients and servicing existing ones. Ward continues "With one phone call to our CTSC, an agent can have a website optimized, a virtual tour created, flyers produced and social networking questions answered. These tasks are a huge timesaver for any active real estate agent."

One of the biggest impacts Area Pro Realty will have on New York is the unique commission structure. Agents with Area Pro Realty are not charged a percentage split by their broker. Instead, agents with Area Pro Realty pay a small monthly and per transaction fee, allowing the agents to keep a much bigger portion of their commission check. Area Pro Realty is able to offer this benefit to their agents because of their streamlined business model and technological capabilities, which keeps their overhead extremely low, about 1/3rd the cost of a typical brokerage.

"Once agents understand the value that Area Pro Realty offers, the entire real estate industry in New York is going to change," says Volkin.

For more information, contact Area Pro Realty of Rockland Broker Diane P Snyder at (845) 300-4031,
49 Elmwood Drive, New City, NY 10956

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