ARDA Resale Forum To Include Timeshare Executive Wesley Kogelman
The CEO of online resale and rental advertiser BuyaTimeshare.com will moderate table discussion regarding timeshare advertising best practices.
- (1888PressRelease) April 05, 2014 - BuyaTimeshare.com President and CEO Wesley Kogelman has been asked to participate as a table discussion facilitator during the Resale Forum as part of the ARDA World Convention.
Set to begin at 8:00am on Monday, April 7, 2014, the Resale Forum will be the first scheduled business session of the Convention, to be held April 7-10 at The Venetian Resort Hotel & Casino in Las Vegas, Nevada.
The ARDA World Convention is the world's largest gathering of timeshare industry executives, with nearly 3,000 participants expected to attend and discuss trends and strategies important to the growth of the industry.
The theme of the Resale Forum is "Resale Best Practices Workshop" and is structured to identify best practices for the development of a comprehensive resale program at so-called legacy resorts, the vacation ownership resorts which are traditionally under the control of a home owners association and are no longer in active sales.
"ARDA statistics show that only 24 percent of these resorts have a resale program for owner inventory. Such a low percentage is not only detrimental to owners looking to sell their timeshare but also to a resort's ability to attract new owners to the resort," said Kogelman.
"We have been operating in the online resale space for 14 years and understand what it takes to market to today's Internet-based consumer, so I look forward to participating in the discussion," Kogelman added.
In 2013, BuyaTimeshare.com directed $103 million in confirmed buyer and rental offers to advertisers looking to sell and rent their units. The success of the company is directly related to online marketing strategies which position BuyaTimeshare.com to the forefront of searches for buyer-related terms that potential owners will enter when looking for vacation ownership products.
"The resale market is only getting stronger, with ARDA's own statistics showing that resales jumped from 17 percent to 32 percent of overall sales from 2010 to 2012. With many of these buyers using online outlets such as ours, we want to help develop a program that will be beneficial for these resorts in need of a resale solution," stated Kogelman.
For more information about the ARDA World Convention, please visit http://www.arda.org/convention/ and to review the timeshare inventory available for sale or rent at BuyaTimeshare.com, please go to http://buyatimeshare.com .
About BuyATimeshare.com
BuyaTimeshare.com is an internet advertising and marketing company for owners who seek to sell or rent timeshare by-owner. The company has been in business since 2000 and was ranked by Inc. Magazine as one of the fastest-growing, privately held companies in the country-making the prestigious Inc. 5000 list in 2010 and 2011. BuyATimeshare.com was also listed as one of BusinessNH Magazine's Top 10 Companies to Watch in 2009. The company is a member in good standing with the American Resort Development Association (ARDA), Canadian Resort Development Association (CRDA), Cooperative Association of Resort Exchangers (CARE) and is a preferred resale provider for the National Timeshare Owners Association (NTOA). For more information, please visit http://buyatimeshare.com or call 1-800-882-0296.
Contact:
Steve Luba
Chief Communications Officer
Email: s.luba(at)buyatimeshare.com
Ph: 800-882-0296
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