Apura(TM) Juicery & Coffeehouse, Opening In Boca Raton Late Summer/early Fall, Taps The Gab Group As Agency Of Record
Launching late summer/early fall, Apura Juicery & Coffeehouse has appointed award-winning hospitality brand specialists The Gab Group as agency of record. Through public relations, brand identity marketing, social media and website design, The Gab Group will showcase Apura, established by Susan Mussaffi, as offering nutritious and delicious cold-pressed juices, cold-brewed coffees, handmade nut "mylks" and plant-based food unlike anything in the area.
- West Palm Beach-Boca Raton, FL (1888PressRelease) June 18, 2014 - "Susan has a passion for living with intention and teaching others about the powerful mind-body benefits of plant-based food and drink," says Michelle Soudry, founder of The Gab Group. "That's why everything at Apura will be 'Made with intention™'-prepared daily, by hand, with natural ingredients and minimal processing. These offerings will not only look and taste great but will increase energy levels and ensure that patrons get their daily nourishment the way nature intended."
Open for breakfast, lunch and dinner, Apura will feature takeout, dine-in, complimentary Wi-Fi, communal seating and rustic chic décor. The restaurant will be free of dairy, GMOs, soy and gluten. Organic produce will be used when possible. Juices will be cold-pressed, unpasteurized and available in exotic flavors. Apura will also specialize in cold-brewed coffees and unique flavored nut mylks. The plant-based food menu will range from raw oatmeal for breakfast to faux sushi, specialty salads and other entrees for lunch and dinner.
A former financial executive, Mussaffi discovered plant-based cuisine in 2013. Experiencing the benefits firsthand, the mother of six began doing research and preparing new recipes at home. The Boca Raton resident is launching Apura to empower the community by demonstrating the link between what people eat and how they feel.
Apura is located at 22191 Powerline Road, 20B, Boca Raton, in Palms Plaza, at Powerline Road and Palmetto Park Road. To schedule a media interview, contact The Gab Group. For more information, visit www.apurajuicery.com.
About The Gab Group
Founded in 2004 by PR Visionary Michelle Soudry, The Gab Group is recognized for award-winning lifestyle brand communications specializing in local and national restaurant, hospitality, celebrity and product accounts. Consistently ranked in the Top PR Agencies in South Florida, the agency's broad scope of services includes brand-focused PR, strategic marketing, hospitality consulting services and exceptional special events. For more information, visit www.thegabgroup.com or www.facebook.com/thegabgroup.
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