Application Security, Inc.'s "The UnProtected" Campaign Inducted into Marketing Sherpa's Viral and Social Media Hall of Fame

Popular Web Film and Comic Book Series Snags B2B Marketing Award. End Quote

(1888PressRelease) July 16, 2010 - NEW YORK - Application Security, Inc., the leading provider of database security, risk and compliance (SRC) solutions for the enterprise, today announced that its Web film and comic book series campaign for the "The UnProtected" has been inducted into Marketing Sherpa's Viral and Social Media Hall of Fame. AppSec joins Paramount Pictures, Chik-fil-A, Jimmy Choo, the New York Public Library, Qwest Communications, ZAGG, and Initiate as the 2010 inductees.

AppSec's "The UnProtected" marketing campaign includes a video Web series, a graphic novella titled "Spear-Phishing", and an online video contest named "The Greencrest Financial Complaint Contest." Each component of the marketing campaign is directly relateds to database security, risk and compliance issues that enterprise organizations face every day.

"We are extremely pleased to have been awarded this honor, said Thom VanHorn, vice president of global marketing, Application Security, Inc. "The intent of "The UnProtected" campaign has been to raise awareness of the threats to sensitive data and the solutions available to protect that data. As entertaining as our Web film series may seem, database security is a very serious issue and we are hopeful that this recognition will help to spread the word and make the protection of these critical assets a top priority for enterprise organizations."

"The UnProtected" campaign can be viewed online at www.theunprotected.tv

About Application Security, Inc.
AppSec is the leading provider of database security, risk and compliance (SRC) solutions for the enterprise. AppSec's agentless approach - AppDetectivePro for auditors and IT advisors, and DbProtect for the enterprise - delivers the industry's most scalable database SRC solution and is in use around the world in the most demanding environments by over 2,000 customers. The company was named to Inc. Magazine's 2007 (Inc. 500) and 2008 list of America's Fastest Growing Private Companies, and was also named to the 2008 Deloitte Technology Fast 50 by Deloitte & Touche.

For a free database vulnerability assessment visit http://www.appsecinc.com/downloads/appdetectivepro/

For more information, please visit www.appsecinc.com.

DbProtect and AppDetetectivePro are trademarks of Application Security, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owner.

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