Apple made it to LTP9 - Fraud & Authentication
Let's Talk Payments publishes the first ever leaderboard analysis of one of the most crucial elements of the payments industry - Fraud and Authentication.
- Charlotte-Gastonia-Rock Hill, NC-SC (1888PressRelease) October 29, 2014 - Apple Pay is one of the most secure, seamless and safe payment mechanisms currently in the proximity space. Apple Pay offers unparalleled security in the mobile wallet segment backed by three major technologies to authenticate and process transactions - Biometric authentication using Touch ID, NFC in the new iPhones and the Tokenization platform that has been implemented along with payment industry partners. With support from partners such as the card networks, processors and issuer banks, Apple Pay is setting a new standard in proximity payments security.
Let's Talk Payments is excited to publish the first ever leaderboard analysis of one of the most crucial elements of the payments industry - Fraud and Authentication. LTP has considered the high degree of competition and the continuous innovation in this space.
Extensive research, including detailed company profiling and regular interactions with industry stakeholders, has helped LTP in developing key insights which are backed by data. The identification of the leaderboard has followed a rigorous methodology of building a comprehensive list of all companies in the space and analyzing them on a scorecard with 15+ subjective and objective parameters to arrive at quantified assessment for each one of them.
These parameters are further clubbed under 3 main heads: Impact, Momentum & Focus. Continuous brainstorming and exhaustive research have been instrumental in developing these scorecards to help capture all aspects of this category - both at an industry and a company level. LTP's own coverage of the space over the past year+, coupled with first-hand industry experience, has been a valuable source of inputs in determining the LTP9 selection. [Read more about the selection framework: http://letstalkpayments.com/ltp9/]
Not limiting to publicly available information, but rather taking the further step of listening directly to industry leaders is what drives the authenticity of the LTP9 framework. One very important aspect of LTP9 companies is their core competency in the category under consideration. This will help readers to obtain a clear understanding of the product positioning of each company amidst a plethora of exciting companies in this space.
LTP has also developed the LTP Canvas Reports to augment this effort. The LTP Canvas Report includes the raw data, insights and understanding for the companies in the specific segment. It also talks about the process through which the companies have been given their respective ratings, as per the framework, to arrive at LTP9. These reports will be available to LTP newsletter subscribers (http://letstalkpayments.com/subscribe/) for pre-order beginning later this week and to everyone else next week.
Note: LTP9 is currently focused on the US market. While many Fraud, Authentication and Security companies offer solutions in multiple sectors, we looked for those that focus on Payments, Commerce and Banking.
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