Appassure Software Signs Upstream As Exclusive Distributor For Nordics Region

Industry's Fastest Backup, Replication and Recovery Software Now Available in Nordics Region. End Quote

Virginia Beach-Norfolk-Newport News, VA-NC (1888PressRelease) December 16, 2011 - AppAssure Software, the global leader and award-winning developer of unified backup, replication and recovery software for virtual, physical and cloud environments announced today that it has expanded its EMEA distribution with the addition of Upstream, the Nordics regions' top IT distributor. Under the new agreement, Upstream will distribute AppAssure's innovative and groundbreaking technologies in Denmark, Norway Sweden, Finland and Iceland to customers wanting to achieve consistent and reliable data protection, and facilitate fast and cost-effective disaster recovery.

Upstream will offer AppAssure's image-level and application-aware backup and replication software for virtual and physical servers which includes three innovative and groundbreaking technologies:

Live RecoveryTM - instant recovery technology for VMs or servers, offering near-zero RTO.
Assured RecoveryTM - automated recovery testing and verification technology that sets a new standard in the backup industry by assuring the recoverability of every backup in virtual and physical environments.

Universal RecoveryTM - cross-platform recovery that restores your backups anywhere to anywhere from physical to virtual, virtual to virtual or virtual to physical, as well as bare-metal recovery to dissimilar hardware (P2V, V2V, V2P); includes granular object level recovery with application-item and file-level recovery.
"Our partners are the cornerstone of our success," said Georgina Hurst, AppAssure's Managing Director, EMEA. "The Nordics region has a growing MSP market, and a significant number of SME-focused resellers. Our partnership with Upstream will provide new sales opportunities for both channels as they build their data protection practices with AppAssure's innovative and groundbreaking backup and replication technologies."

"We are delighted to be the exclusive Nordics distributor of AppAssure's backup and replication software," said George Brontén, Upstream's Founder and CEO. "Our goal is to find software solutions from vendors with the expertise to transform the status quo. We find AppAssure's innovative and groundbreaking technologies to be a perfect fit for our portfolio and look forward to bringing AppAssure Software to the Nordics region."

For further information, please contact AppAssure Software at 1-866-459-6653 or +44-1306-888864 in EMEA or visit the company's website at www.appassure.com. To request a demo or free trial software, please visit http://go.appassure.com/free-trial.

Pricing and Availability
AppAssure backup and replication software starts at $899 USD. For further information, please contact AppAssure Software at 1-800-459-6653 or visit the company's website at www.appassure.com.

About Upstream
Upstream is a value-added software distributor in Scandinavia, specializing in the distribution, training and support of software, which makes the lives of IT departments easier, and their companies more competitive and profitable. Upstream has pioneered the evolution of its service providers to managed service providers since 2006 and has a large reseller base throughout the Scandinavian countries. The company was founded in 1998, is privately held and is headquartered in Stockholm, Sweden.

About AppAssure Software
AppAssure, the global leader in complete server, data and application protection, for virtual, physical and cloud infrastructures, delivers customer-proven backup and replication software that assures the recovery of applications in minutes. AppAssure's groundbreaking technology uniquely guarantees instant and 100% reliable data and application recovery from your server to your datacenter - to your cloud. AppAssure's innovative software permits VMware backup, Hyper-V Backup, Windows Server backup, Microsoft Exchange Server backup, and goes beyond protecting data, to protecting entire applications in both virtual and physical environments, enabling service providers and enterprises to adopt a cloud model to deliver fast, reliable and secure data protection. With 3,450% growth over the past three years and more than 5,000 customers, partners and service providers in over 50 countries, AppAssure is the world's fastest growing backup and replication software company, ranked by Inc. Magazine. The company posted its 18th consecutive quarter of growth. Learn more about AppAssure Software by visiting http://www.appassure.com/.

Social Media Links:
Website: http://www.AppAssure.com
Blog: http://blog.appassure.com
Twitter: http://www.AppAssure.com/twitter
Facebook: http://www.AppAssure.com/facebook

Media contact:
Ann McDonough
AMcDonough ( @ ) appassure dot com
+1-866-459-6653

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