AppAssure's Unified Disaster Recovery Software Saves the Muffins for Diana's Bakery in Connecticut

AppAssure Provides Backup for Both Physical and Virtual machines End Quote

Virginia Beach-Norfolk-Newport News, VA-NC (1888PressRelease) February 18, 2012 - AppAssure Software, the award-winning #1 backup for virtual, physical and cloud environments, announced that a major US bakery supplying large retailers and food service operations, including Starbucks and Sodexho, has switched to AppAssure to protect its entire IT operation. With AppAssure software, Connecticut-based Diana's Bakery can perform a VMware backup or an Exchange backup in minutes.

The move to AppAssure was triggered after a storm wiped out critical servers. As the bakery began the arduous task of rebuilding its key infrastructure, it found that recoveries were taking much longer than expected, and some were unsuccessful. For instance it took more than 36 hours to recover an Exchange Server, only to find that the backup data was corrupt.

That's all changed with the installation of AppAssure software. "With AppAssure now protecting the servers, Diana's can recover a backup as a virtual standby machine in under 10 minutes and fully restore an entire system in under an hour," said Chris Brescia, Diana's Bakery IT Manager.

Brescia commented further on three areas where the bakery has seen improvements in recoveries, storage savings and management:
• Virtual Standby for Testing and DR: "Since we are a major provider to Starbucks, we can't be down. Period. AppAssure's virtual recovery capabilities make sure we're not. AppAssure for VMware is just great because it keeps a virtual copy of our data so that we can just flip a switch if something goes wrong."
• Storage Space Savings: "Before AppAssure I couldn't back up everything, there just wasn't enough space. But now we're backing up twice as many servers as before and using less than half the amount of storage space.
• Backup Management: "AppAssure really gives true backup management to VMware. It takes backup and disaster recovery to the next level."
"Everything is quick and easy on this front now," said Brescia. "Even when a huge, critical file with production history on it got corrupted I just went in, found the last good snap copy of the file and restored it, all in under 5 minutes."

About Diana's Bakery
Started in 1975 as a retail bakery by the Macari Family in Enfield, Connecticut, Diana's Bakery has grown to include a wholesale division delivering over three hundred different fresh and fresh/frozen baked products, including artisan breads, danish, donuts and a variety of cakes to such well-known providers as Starbucks, Stop & Shop, Aramark, Sodexho, and others.

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About AppAssure Software
AppAssure is the #1 unified backup & replication software for virtual, physical and cloud environments. This multiple award-winning and customer-proven software recovers virtual and physical servers, applications and data in minutes instead of days or hours. AppAssure's innovative and groundbreaking technologies assure 100% reliability of recovery and goes beyond just protecting data to protecting entire applications. AppAssure backup software supports multi-hypervisor environments - VMware vSphere / ESXi, Microsoft Hyper-V and Citrix XenServer - and it can perform VMware backup, Hyper-V backup, Windows Server backup, Microsoft Exchange Server backup and more. AppAssure is an Elite VMware Technology Alliance Partner and Microsoft Gold Certified Partner. With more than 6,000 customers, partners and service providers in over 50 countries and over 3,000% growth in three years, AppAssure is the world's fastest growing backup software company as ranked by Inc. Magazine.

Media contact:
Ann McDonough
AMcDonough ( @ ) appassure dot com
+1-866-459-6653

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