Anti-Slip Solutions Introduces InvisaTread(R) Contractor's Toolkit

Tile and Stone Professionals Enthusiastic About Potential New Business Line. End Quote

Newark, NJ (1888PressRelease) December 02, 2010 - The Total Solutions Plus 2010 tile contractors industry conference in November set the perfect backdrop for Anti-Slip Solutions, LLC's unveiling of its InvisaTread® "Contractor's Toolkit," according to Todd Sherman, the firm's chief executive officer. InvisaTread is a new, safe-to-self-install anti-slip product available through national, regional and local distributors; the low-cost Contractor's Toolkit was developed to offer tile and stone professionals an additional, affordable business line.

More than 450 industry professionals attended Total Solutions Plus, a joint effort of the National Tile Contractors Association (NCTA), the Ceramic Tile Distributors Association (CTDA) and the Tile Council of North America (TCNA), according to the NTCA web site. "These are three premier trade organizations, and they provided an excellent setting for us to introduce our new product to contractors and distributors," Sherman said. "This industry has been hard hit by the economic downturn, and our goal is to provide a new revenue source. The Contractor's Toolkit - and the InvisaTread product in general - received great enthusiasm."

The annual cost of nuisance claims and legal settlements related to slip falls in the United States exceeds $10 billion. This does not account for the loss of productivity or lost opportunity cost. "Homeowners and commercial property owners would readily welcome a service that increases safety and lowers liability," Sherman said. "Although anti-slip products have been in the marketplace for 25 years, few tile and stone contractors have embraced them as a revenue stream - until now."

Why? According to Sherman, the category of safe-to-self-install anti-slip products has been absent in the marketplace. Opportunities for individual contractors to get involved have been offered through expensive franchises, or ventures requiring a large investment in a new business and costly product inventory requirements.

"Anti-Slip Solutions has changed both the chemistry and distribution model for anti-slip technology," Sherman said. "The development of the InvisaTread product began with the premise that the flooring industry needs a simple after-market solution to address a balance between too little coefficient of friction and too much. InvisaTread has been formulated with both the safety to the installer and the surface in mind."

InvisaTread increases the coefficient of friction (COF) of most hard-mineral surfaces while preserving their look and feel. Our products including our Traction Wash® have been designed as an ongoing program that maintains increased traction for a number of years. And while the products are available to the DIY market, most homeowner and commercial landlords will prefer to engage contractors as surface experts, according to Sherman.

The InvisaTread Contractors Toolkit, at a $75 suggested retail price, includes more than $50 in product, and provides a training and certification program to ensure that tile and stone professionals have the skills and tools needed to sell the program, safely install the product, and provide guidance to their customers for ongoing traction management. The kit includes product samples, surface spec sheets, marketing and demo tools, and, more importantly, support from distributors and Anti-Slip Solutions' customer support line.

The early positive reception for InvisaTread® illustrates how hungry tile and stone contractors are for opportunities to expand their income-producing activities, Sherman noted. "We have met with hundreds of contractors, and they are excited about the opportunity to incorporate our product as a 'buy-as-you-go' add-on for their businesses," he said. "The kit, itself, can produce thousands of dollars in revenues, not to mention a long-term opportunity for contractors to grow their revenue streams by connecting with both new and existing clients."

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