Announcing Winners of social media competition IndiaSocial CaseChallenge2
IndiaSocial CaseChallenge2,India's only social media case-study competition, organised by IndiaSocial, a social media news and insights community, in association with NM Incite (a Nielsen/ McKinsey company) announced winners of the 2nd edition of its competition today.
- (1888PressRelease) August 19, 2011 - • Artist Aloud adjudged winner for Best Strategic Programme; MTV Roadies is runner's up
• Reebok adjudged winner for Best Short Term campaign, BookMyShow is runner's up
• Fastrack adjudged winner for Best Use of a Platform, Idea Mobile Roadie Hunt is runners-up
• 105 cases received from brands and organisations to showcase their best social media work in India.
In the best strategic programme category, Artist Aloud, a platform for independent music was adjudged the winner and MTV Roadies won the first runners-up position. Max New York Life with its igenius community focused around parenting won the second runners-up position.
In the best short term campaign, Reebok the Butt Revolution won the top position followed by Book My Show and Channel [v] in first runners-up and second runners-up respectively. In the Best Use of a Platform, Fastrack scored the top position for its use of Facebook for its 1 million fans celebration campaign. Idea won the first runners-up followed by Kaya Skin Clinic in the second runners-up position.
There were 2 cases that were recommended a 'Special Mention' by the jury for their outstanding work - MustBol and RangDe.
Winning teams for 1st position and 1st runner-up positions, in all 3 Categories, would also be awarded cash prize of Rs. 50,000/- and Rs. 25,000/- respectively.
The CaseChallenge, now in its 2nd edition, recognises best social media work (undertaken in India). There were 105 submissions this year across the three categories - Best Strategic Programme, Best Short Term Campaign and Best Use of Platform. The jury went through a three tier process to select the winners, the final being an on-ground jury meet held at NASSCOM office in New Delhi, in the first week of August 2011.
Speaking about the initiative, here is what some of the jury members said -
"I think winners do indicate the cases for best engagement in social media but looking at so many fantastic ideas is a victory of social media marketing in India. There are so many cases other than winners to study and learn from. Some of the NGO ideas are really worth noticing."- Sandeep Amar, Head- Marketing/Audience/Sales Strategy, Times Internet Limited
"It is amazing to see how quickly the Indian brands are embracing social marketing and the pace at which innovation is happening" - Kalpana Behara, Manager, Online Sales Operations, Facebook
The case challenge reports showed a ferment of creativity and sensitivity in the use of emerging social media not only by corporates and brand builders but also by non-governmental organisations and small groups for activities that include raising of social awareness and fund raising. Clearly, this is only the beginning of the social media revolution."- Madhavan Narayanan - Tech Columnist/Associate Editor, Hindustan Times
"The IndiaSocial Case Challenge 2 is probably the most comprehensive in evaluating the best Social Media case studies across the country. Congratulations to the winners not only for truly deserving the award, but for setting the precedent for other brands!" - Arun Nair, India Director - Digital Marketing and Social Media at Sulekha.com
To read the winning case studies, log on to - www.indiasocial.in
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