Angelo Sferrazza, Cincinnati, Ohio talks about his experience with strategic financial mentoring and also what private investors and lenders are looking for when investing in a business in 2017.
Cincinnati, OH-KY-IN (1888PressRelease) June 09, 2017 - It’s no secret that securing private funding for your business in today’s economy is no easy task, especially with the immense amount of competition both offline and on the Internet. About 3 out of 4 investment proposals are rejected by investors and lenders every day. So, what exactly are investors and lenders looking for in funding a business opportunity and how can you increase the likelihood of securing funding?
I spoke with Angelo Sferrazza, President of Strategic Funding, a Cincinnati, Ohio based company that helps businesses strategically secure private funding, to learn about his strategic financial mentoring and to find out what private investors and lenders in 2017 are looking for in order to invest in or fund a business.
“First and foremost,” says Mr. Sferrazza, “private investors and lenders want their investment to produce a higher return than the stock market would yield, while achieving the best means of having their investment secured.”
Therefore, private investors and lenders have certain initial criteria in mind when examining a business: A thorough business plan (financial performa), a qualified management team, definable exit strategy, and a potential for active investor involvement. In the tough financial climate of 2017, marketable collateral is becoming more important as an investment key criteria to enhance a business’ likelihood of success in securing funding from private funding sources.
The business plan should consist of a concise executive summary, a detailed business model with descriptions of the company’s cost structure and revenue streams, and also specific marketing plans with information about the particular market the business is involved in. In 2017, investors want to see a company’s ability to utilize social media, such as Facebook, Twitter, and Instagram.
“Leadership is essential to a successful management team, and private investors and lenders want to see that they are investing in proficient, knowledgeable, and dependable people that are capable of growing the business,” says Mr. Sferrazza. The management team should also be experienced in marketing, organization, selling, accounting, coordination and communication.
“The dynamics of today’s private investors and lenders frequently go further than just financial support, as they also provide business mentoring and often are involved in the company’s operations and management,” says Mr. Sferrazza. “To me, this is what’s most beneficial about working with private investors and lenders; they provide their unique perspective on business operation and expansion, which is something that traditional investors and lenders are unable to offer,” declares Mr. Sferrazza.
As of 2017 Mr. Sferrazza states, “The Internet and social media can be one of the best ways to communicate between businesses and private funding sources.” However, Mr. Sferrazza warns that individuals should be cautious about the potential of fraud. He discourages anyone giving people money in advance to fund or invest in their business opportunity. In the city of Cincinnati, Ohio and beyond, Angelo Sferrazza, through Strategic Funding, has been connecting businesses seeking capital for business start-ups, business expansions, and business rescues with private funding sources. Angelo Sferrazza continues to be recognized amongst the national business community as one of the most knowledgeable professionals in structuring business deals.
Angelo Sferrazza, Cincinnati, Ohio talks about his experience with strategic financial mentoring and also what private investors and lenders are looking for when investing in a business in 2017. 
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