Androvett Legal Media & Marketing Clients Win Big at Legal Marketing Awards

January 06, 2012
Top Quote Lawyers and law firm clients of Androvett Legal Media & Marketing recently took home six "Your Honor" awards presented by the Legal Marketing Association Southeastern Chapter (LMASE) for promotional work in online and print media. Each of the six entries submitted by the Texas-based public relations and marketing firm earned either a first place or runner-up award. End Quote
  • Dallas, TX (1888PressRelease) January 06, 2012 - The LMASE is the largest LMA chapter, encompassing 10 states: Texas, Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.

    "We're incredibly proud to have received this recognition on behalf of the firms we represent," says Verdell Christophersen, the Creative Director of Advertising/Marketing at Androvett Legal Media & Marketing. "Traditionally, law firms are quite conservative marketers, but we are fortunate to work with clients who are willing to explore new and creative options. The results have paid off, not only in increased business for our clients and favorable word-of-mouth among their peers, but also in the recognition they earn for their quality marketing efforts."

    Androvett Legal Media & Marketing submitted entries in the Interactive/Electronic Media, Firm Promotional Advertisement, Social Media, Promotional Item, and Direct Mail categories. The firm's award winners are:

    Interactive/Electronic Media
    First Place: Shackelford Melton & McKinney's e-announcement introduced the firm's new entertainment law practice and Nashville office, leveraging their well-known client roster. Within minutes of the e-announcement distribution, the individual attorneys were receiving calls and email messages from recipients.

    Runner up: Skiermont Puckett's new website communicates the firm's unique approach to Intellectual Property litigation and alternative fee structure. In addition to compelling content and intuitive site navigation, the new site also features a version for use with mobile devices such as smart phones and tablet computers. Upon the site's launch, the firm was overwhelmed by calls and emails from colleagues and media contacts. One call resulted in a feature story for the firm in a statewide legal publication.

    Firm Promotional Advertisement
    First Place: When Houston's Ahmad, Zavitsanos & Anaipakos decided to add two name partners, Amir Alavi and Todd Mensing, the newly renamed Ahmad, Zavitsanos, Anapaikos, Alavi & Mensing also launched a new brand name, AZA, to capitalize on what the firm was already called in the marketplace. The e-announcement, "The Long and Short of It," also included a link to Litigation Tips for Businesses that earned a high click-through rate.

    Social Media
    First Place: This clever, animated video for Houston litigator John Kim brought client testimonials to life and quickly became an online viral success. During the weeks following the video's launch, visits to the firm's website increased tenfold and Google recognized the spot as a regional trend for the week. One of the calls generated by the video has resulted in a multimillion-dollar referral for Mr. Kim.

    Promotional Item
    First Place: Dallas' Rose•Walker has a longtime ad campaign using original cartoons to gently poke fun at the legal profession. This 2012 desk calendar features a year's worth of signature Rose•Walker cartoons. The firm's clients and prospects adore the calendars, often calling the firm for additional copies.

    Direct Mail
    Runner up: Sayles Werbner name partners Dick Sayles and Mark Werbner earned TEX-ABOTA Trial Lawyer of the Year honors, with Mr. Sayles garnering the 2011 award, a unique distinction for two lawyers within the same firm. In an environment of multiple lists and constant awards and recognition, this direct mailer, "Lightning Strikes Twice," made this impressive, once-in-a-lifetime achievement stand out.

    Androvett Legal Media & Marketing assists attorneys and law firms with public relations, crisis communications, marketing and advertising, including websites and web development. The firm maintains offices in Dallas and Houston.

    For more information on the awards, please contact Mike Androvett at 800-559-4534 or visit the Androvett Legal Media & Marketing website at http://www.androvett.com.

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