Anchors Aweigh For New Expanded The Squid Anchor Website

Patented anchors for light watercraft showcased on new website; expanded online catalog gives kayak anglers access to leading portable anchor system. End Quote

(1888PressRelease) May 09, 2013 - Warsaw, Indiana; Paulus Technology Designs, LLC today announced the re-launch of its TheSquidAnchor.com website showcasing its expanded line of patented, light weight Squid technology anchors and anchor systems.

Company CEO and Squid Anchor Business Development agent, Gary Sturdevant said "Our new website gives our customers the information they need to choose the correct anchor, line or anchoring system for their kayak, canoe, jet-ski, inflatable, fishing boat or other light personal watercraft."

Sturdevant continued, "The whole concept of our unique anchors is that the user doesn't have to carry a heavy anchor weight when they're not actually anchoring. The Squid Anchor is designed to be filled with gravel or sand only when it's in use, and is emptied when done. It's easy to carry, fill, empty, stow and go. Our customers appreciate its light weight when they're on the move, and its bottom gripping holding power when anchoring. And it's made right here in the USA so the quality is first rate."

The company's new website includes an expanded e-commerce catalog, videos, comments and product specifications. Stephen Antisdel, manager of Precept Partners, the website's developers added, "We designed the new site to be compliant with current HTML5 standards to operate on all platforms, including laptops, desktops, tablets, and smartphones whether Android or Apple based."

Squid Anchor technology is available on the website in three sizes with optional anchor line and anchoring systems.

About The Squid Anchor
The Squid Anchor is the leading anchoring system for light personal watercraft. Made of high quality, abrasion resistant fabric and durable hard flukes, the Squid Anchor is designed to fold compactly into its own storage bag. Now available in three sizes offering 6 lb, 11 lb and 16 lb capacity, the Squid, Urchin and Shrimp models are perfect for kayak anglers, canoe camping and other light watercraft applications where every ounce counts. The Squid Anchor technology is protected by a US Patent and is a wholly owned subsidiary of Paulus Technology Designs, LLC. Complete details are available at www.TheSquidAnchor.com.

About Precept Partners
Precept Partners provides award winning website design, development, marketing and branding services for clients in retail, e-commerce, manufacturing, technology and not-for-profit sectors. Media recognition for Precept's prior work includes coverage in The Wall Street Journal, BusinessWeek, and NPR. Client awards include the Inc. 500, the Internet Retailer 500, the Hot 100 Best Retail Websites, the Webby Award and many others. For more information visit the company's website at www.PreceptPartners.com.

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