AMW Trucks Win Rally Desert Storm 2012
Asia MotorWorks (AMW) won the top three awards in the 'Truck' category of Rally Desert Storm 2012. The rally was flagged off from New Delhi on February 20 with night stops aimed to reach Ahmedabad on February 25, about 3,000 kms route of Rally Desert Storm.
- (1888PressRelease) March 28, 2012 - India's third largest heavy commercial vehicle manufacturer Asia MotorWorks (AMW) won the top three awards in the 'Truck' category of Rally Desert Storm 2012. The four especially modified AMW rally trucks crossed the finish line at Ahmedabad on February 25, after completing the over 3,000 kms route of Rally Desert Storm. AMW made motorsport history with its heavy trucks being the first to compete in an Indian rally.
AMW Managing Director & CEO, Anirudh Bhuwalka said "This is a truly historic achievement for AMW with our trucks having successfully completed Rally Desert Storm, which is one of the toughest motorsport events in the country. This victory reaffirms the build quality and durability of AMW trucks".
The AMW trucks performed flawlessly during the rally and were able to maintain an average speed of 80 km/h over the arduous terrain. What is particularly noteworthy is that aside from some minor modifications, the AMW rally trucks were in stock condition and not mechanically modified in any manner.
The rally was flagged off from New Delhi on February 20 and included night stops at Bikaner on February 21, Jaisalmer on February 22, Bhuj on February 23-24, ending in Ahmedabad on February 25. The 2012 Desert Storm also ventured further into the uncharted interiors of the Thar Desert and the Great Rann of Kutch. The organizers retained the iconic 300 kms Rann Stage, which was supplemented by another equally daunting 300 kms Thar stage.
The AMW rally team was supported by our key partners including Meritor, which supplies axles to AMW, Eaton, which supplies advanced gearboxes for our trucks, Essar Steel which is a key materials supplier to the company and Valvoline which is an important lubricants partner.
The Desert Storm is widely considered to be the toughest and most grueling long distance rally raid on the subcontinent. AMW competed in the 'Ndure' category of this iconic event, which is a controlled speed endurance TSD (Time Speed Distance) test for production vehicles.
AMW already has 25,000 trucks on Indian roads since it began commercial production back in 2008. With its focus on driver comfort, AMW has redefined the Indian trucking industry with itsfeature-rich and value-priced trucks that are very well accepted in the Indian market.
Recently the company unveiled its range of world class, next generation trucks at the Auto Expo 2012. These models feature a modern new cabin that will take driver comfort to the next level in India. They were very well received by our dealers, customers and other visitors to our stall at the Auto Expo.
AMW Profile
Asia MotorWorks (AMW) is India's third largest manufacturer of heavy commercial vehicles and has achieved a unique position in India's transportation sector through innovative engineering and customer orientation.
AMW is also the fastest growing truck brand in India with an annual volume growth of over 100% for the last three years. In addition AMW has a dominant presence in the fast growing Tipper segment. Its vehicles are the preferred choice in the mining, construction and infrastructure sectors, where they operate under very arduous road and load conditions.
Rolling out its trucks in 2008, AMW has increased its presence in a competitive market place through its products and wide service network. AMW is an intrinsic part of India's largest infrastructure and construction projects including the Golden Quadrilateral.
AMW is also the fastest growing truck brand in India with an annual volume growth of over 100% for the last three years. In addition AMW has a dominant presence in the fast growing Tipper segment. Its vehicles are the preferred choice in the mining, construction and infrastructure sectors, where they operate under very arduous road and load conditions.
The company has a widespread and growing dealer and service network across India with 113 dealerships and over 1,500 touch points. This network includes sales and service centres, authorized service outlets, mobile vans, workshops and a 24 X 7 helpline called 'AMW Seva' which ensures a rapid response to customer needs.
Wide Product Range
AMW offers trucks ranging from 16 to 49 tons and has pioneered several segments in the Indian CV market. The AMW 49 ton model created the segment and was India's largest tractor trailer at launch. In addition, AMW also created the construction and mining segments in the Indian CV market with its range of tippers.
AMW won the 'Truck of the Year' award from NDTV in January 2008. In addition, it also got the coveted 'CV Innovation of the Year 2009-10' award for its 3123 model. AMW CV Applications was given the 'Truck Application Builder of the Year- 2010' award for its Tranztar brand of fully built vehicles.
State of the Art Plant at Bhuj
AMW's fully integrated manufacturing facility in Bhuj, Gujarat, has a planned capacity of 50,000 commercial vehicles per annum. It currently employs about 1,200 people and uses state of the art production processes to build world class trucks for the Indian market.
For additional information or clarifications please refer to our website www.amwasia.com or contact-
Nipun Kaushal
Vice President - Branding and PR
Mobile- 9819730365
Email- nipun.kaushal ( @ ) amwasia dot com
Darius Lam
Senior Manager - Corporate Communication and PR
Mobile- 9820071451
Email- darius.lam ( @ ) amwasia dot com
###
space
space
Contact Information
- Darius Lam
- Asia Motorworks
- Asia MotorWorks Ltd.,
7th Floor, Tower 1,
Equinox Business Park,
(Peninsula Techno Park),
- Off Bandra-Kurla Complex,
L.B.S. Marg, Mumbai
- 400 070
- Voice: 9820071451
- Visit our Site
Satisfied Users & 
Approved Press Releases
Print
Email
Report Spam