Amura Marketing Technologies in association with 99acres.com hosts India's first ever online Real Estate Flash Sale ("IRFS")

Largest online real estate sale to showcase residential properties with exclusive deals from more than 35 trusted real estate brands across India. First consumer-centric initiative in the real estate space aimed at bridging the gap between developers and consumers. Creating a platform to pass on direct benefits to the consumer with no brokers or agents involved. End Quote

(1888PressRelease) June 12, 2015 - Pune : Amura Marketing Technologies, Featured Google Partner and India's leading digital marketing technology company, in association with 99acres.com, India's largest online real estate portal, announced the launch of India's first real estate flash sale -"IRFS," that will commence on June 26, 2015 and end on June 28, 2015. This unique opportunity will provide a platform for Indian home-buyers across the globe to have access to more than 250 projects spread across India including the major metros and mini metros at never before seen offers and prices.

IRFS (Indian Realty Flash Sale) is an Amura powered transparent platform that brings the most trusted brands with the best deals, directly to the consumers. With the flash sale, Amura aims at executing the biggest global digital marketing & advertising activity to reach Indians world over.

99acres.com will be driving a significant portion of the traffic to the IRFS sale and providing high engagement ad inventory to provide the high quality research experience to property seekers.

On this occasion, Mr Vikram Kotnis, Managing Director, Amura Technologies, commented, "With the increasing demand in real estate, we are hosting a first of its kind flash sale in the real estate industry with an expectation of selling inventory worth Rs 2000 - Rs 2500 crores. Some of the developers are launching their innovative projects exclusively through this flash sale and we are expecting 1 Lac + customer logins from this sale. Our main objective of this sale is to boost the real estate market by creating a demand among customers to benefit from exclusive pre-negotiated deals offered by developers. This is a unique initiative where we bring in Amura's deep expertise in real estate marketing to create a platform which will benefit consumers immensely and bring transparency in buying process. We project IRFS to be Amura's consumer centric event that will be held twice a year with having 250 plus projects to be showcased across India. Real estate industry has enthusiastically supported us for this initiative and developers have passed on great benefits to the customers for this event"

Mr.Narasimha Jayakumar, Chief Business Officer, 99acres.com commented, "We are confident that there will be an impetus to buy with the offers and deals being showcased at Amura's IRFS event and are excited about this association. Real estate is a high involvement purchase decision for consumers and this platform brings together a curated set of high quality projects along with a lot of research tools for consumers".

Indian Realty Flash Sale has on board exclusive limited inventory ranging from Rs. 15 Lac up to Rs. 20 Cr of India's most trusted real estate developers - hand-picked and curated by Amura - across Mumbai, Delhi/NCR, Bangalore, Pune, and Chennai. Elite developers like Oberoi Realty Limited, Kolte Patil Developers Limited, Sobha Limited, Godrej Properties Limited, Omaxe Limited, Peninsula Land Limited, Brigade Group, Shriram Properties, K Raheja Corp, Panchshil Realty, Amanora Park Town and Casa Grande and many others are participating.

IRFS is divided into 3 phases: pre-registration phase, flash sale and coupon redemption phase. In the pre-registration phase from June 12, 2015, consumers can register on the website (www.irfs.in), browse the properties on offer and visit the project site. The flash sale will begin from 26th June to 28th June, during which consumers can download the offer coupons free of cost. During and post the 3 days of sale, consumers can make payments and redeem their offer coupons.

Mr Sujay Kalele, Group CEO, Kolte Patil Developers Limited added, "This initiative by Amura provides us a platform to showcase our projects among the tapped and untapped market. As this is the right time to invest we are trying to influence the consumers for impulse purchases through building the right sentiment within the real estate industry. We expect a huge number of sales through this platform and look forward to the success it brings to each and every developer."

Every property comes with a different offer coupon that will be revealed on the first day of the flash sale, which will carry a unique ID and validity period. Besides offers & discounts, IRFS also brings customers a chance to interact with developers via Google Hangout. IRFS website will also publish real estate location-based reports compiled by Amura Marketing Technologies, needed for customers to make an informed buying decision.

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