American Swan awarded Online Retail Launch site of the year at the Asia Retail Congress, 2014

The new entrant emerges a winner in 5 categories. End Quote

(1888PressRelease) February 25, 2014 - American Swan, the premium international fashion & lifestyle brand has been adjudged as the Online Retail Launch Site of the Year receiving awards in 5 diverse categories here at Asia Retail Congress, 2014 held in Mumbai. In the category of Retail Excellence and Social media awards the new entrant bagged top honors for "Retail Marketing Campaign of the year (Online), Online Retail Launch site of the year, Best-Ecommerce site and Digital media Campaign of the year. Mr. Anurag Rajpal, Director & CEO was awarded as one of the 50 most talented Retail Professionals of India at the forum.

Asia Retail Congress is the most influential global forum of Asia and promotes the retail industry.It is held once in a year to discuss and influence the issues of retail industry. Presidents, CEOs, national retailers and directors from international brandsare the part of the forum.

Speaking on the occasion, Mr. Anurag Rajpal, Director and CEO, American Swan said, "Receiving these prominent awards at such an esteemed forum is a matter of great pride and privilege for the brand. We at American Swan are determined to carve a distinctive niche. We offer a range of authentic and stylish casual wear to an aspiration-led audience who seeks International quality fashion at an affordable pricing. High quality product offering, utilization of relevant marketing channels have been our key focus areas right from the time of our inception."

American Swan believes in bringing the best to its patrons. Currently the brand is concentrating on strengthening its presence in the digital & social sphere by offering a mix of content, technology, convenience and innovation intending on engaging the audience in a very potent way. As a dynamic brand, American Swan has won laurels in a short span of time and is geared to proved its mettle in the industry.

AMERICAN SWAN - THE BRAND
American Swan, a premium global online Fashion & Lifestyle brand, offers preppy fashion in a range of authentic smart Casuals to people who seek an Aspirational, Glamorous yet restrained lifestyle. The brand combines classic, iconic 'Americana' style with a quintessential European Fashion: its refinement, tailoring & sensibility.
American Swan, with its distinctive range of Men's and Women's apparel, accessories, footwear, beauty & fragrance and home products, invites people to experience a blue-blooded lifestyle. The styling is enduring, yet modern and chic, with an emphasis on sophistication, innovation and top quality. Simply put, American Swan delivers a distinctive connection between the old and new, epitomizing a dynamism that is born of a passion for setting trends.
www.americanswan.com

THE AMERICAN SWAN LIFESTYLE COMPANY
American Swan is a brand owned by The American Swan Lifestyle Company (TASLC), a dynamic fashion & apparel-led lifestyle company. American Swan is the first-ever global brand to offer such a large range of branded apparel & lifestyle products on an online platform, at the launch phase.
TASLC promoters, Four Cross Media (FCM) are a global digital conglomerate. They, in turn, are backed by Astro All Asia Networks, Plc, one of the region's leading media companies. The aim of the company is to build an enterprise that is different in spirit, form and culture.
www.taslc.com

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