American Hospital Dubai affirms 'Superbrand' status as hospital approaches its 15th anniversary
The American Hospital Dubai has had its status as a regional super brand reconfirmed by Superbrands, the independent expert authority on branding which was set up to pay tribute to exceptional brands.
- (1888PressRelease) July 28, 2011 - The hospital is part of an elite group of organizations in the region to be awarded - and then re-awarded - this accolade, also known as the 'Oscars' for brands. This is the fifth Superbrands award earned by the hospital and comes as the American Hospital Dubai prepares to celebrate its 15th anniversary.
An independent council of relevant experts selected the hospital from a short list, drawn from a much longer list (more than 1,400) of potential Superbrands, on the basis of an assessment by the judging panel. These Superbrands were not only voted for by the distinguished brand council members but also by 2,500 marketing professionals voting for the preferred brands through an online poll.
To be voted as a Superbrand by the Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of the brand's exceptional status.
The award was presented by Superbrands at a ceremony in Dubai recently, and was received on behalf of the hospital by Dr Aaron Han, MD, PhD, Chief, Dept of Pathology and Lab Medicine.
Speaking at the award ceremony, Dr Han commented: "I am privileged to accept this award on behalf of the American Hospital Dubai. It recognizes our best practice in brand management and our success in building a strong brand over almost 15 years. The hospital is delighted to win this recognition from 'Superbrands', which reflects our commitment to providing the highest quality of US standard private healthcare to our patients. It is a personal pleasure for me to represent the hospital at a distinguished gathering to honor the management and staff of the American Hospital Dubai. This is a significant regional award for the hospital and recognizes the contribution made by all staff, every one of whom contributes to the overall 'brand experience' that we create every day and to the strength of the brand of which we can be very proud."
The Superbrands organization is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognized through their books, Events and Awards programs, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.
About the American Hospital Dubai
American Hospital Dubai provides high quality American standard health care that will meet the needs and exceed expectations levels of the people of Dubai, UAE and MENA region. American Hospital Dubai specializes in Cochlear implant, breast cancer treatment, joint replacement, knee surgery, hip replacement, general surgery, Brain surgery, laparoscopic surgery, gastric bypass surgery. American hospital is the best known Maternity hospital, Cardiology hospital and offers Cancer treatment, and has best heart specialists in Dubai. Book your appointment today for the top level healthcare services offered in the best hospital of Dubai.
For further details, please contact:
American Hospital Dubai,
Call Centre : +(971-4)-377-6699
Emergency: +(971-4)-377-6644 / 6645
Phone: +(971-4) -336-7777
Email: mktg(@)ahdubai dot com
For more information Visit http://www.ahdubai.com
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