America's Leading At-Home Meal Delivery Company Announces New Executive Team

The Fresh Diet, #1 Diet delivery company gets a major boost with a new CEO, COO, and CFO. End Quote

Miami, FL (1888PressRelease) July 11, 2013 - The Fresh Diet is pleased to announce that it has engaged a new executive team led by Raj Rawal, Chief Executive Officer (CEO), Asif Syed, Chief Operations Officer (COO), and Vojkan Dimitrijevic, Chief Financial Officer (CFO) effective July 8, 2013. "We are excited to join the #1 company in the country delivering fresh, gourmet meals.

We will combine our business experience with The Fresh Diet's passion for health, wellness and fresh ingredients to aggressively grow this company. The Fresh Diet will be the provider of choice for everyone who desires the benefits of daily healthy meals without incurring the time and cost traditionally associated with meeting those needs", said Raj Rawal. "I am extremely pleased that The Fresh Diet has partnered with a management team that has the ability to allow our Company to realize its full potential", said Zalmi Duchman, Chairman.

RAJ RAWAL, Chief Executive Officer (CEO)
Raj Rawal has 30 years of corporate leadership experience in hospitality, retail, food service, and manufacturing. He has held executive level roles at Burger King, Avis Budget Group, Affinion Group, and GE.

ASIF SYED, Chief Operations Officer (COO)
Asif Syed has 26 years of experience at all levels of the food service industry. Asif held several positions with Burger King Holdings, including Head of Operations for the Asia Pacific Region and Operations Excellence for 29 countries in the Americas.

VOJKAN DIMITRIJEVIC, Chief Financial Officer (CFO)
Vojkan Dimitrijevic has 15 years of financial leadership experience in education, technology and media. Most recently, he led finance and planning for businesses with $300 million of revenue for Florida International University. Prior to that, he led corporate operations and joint venture planning for Discovery television brands.

About The Fresh Diet
The Fresh Diet is America's premiere at-home meal delivery program that hand-delivers three, freshly prepared meals and two snacks every day to our clients' doorsteps. Our healthy meals are never frozen, freeze-dried or vacuum-packed. An innovator in the diet delivery service category, The Fresh Diet provides members with an online meal planner and hands-on control over their service plan. The Fresh Diet can accommodate certain dietary restrictions and personal taste preferences. Founded in 2005 by Zalmi Duchman and Yosef Schwartz, a Le Cordon Bleu trained chef, The Fresh Diet is available nationwide.

For more information, please visit: http://www.TheFreshDiet.com/ourteam.html

Media Contact for The Fresh Diet:  
Annette Hayun  
305-359-5611 ext. 8163
press-group ( @ ) thefreshdiet dot com

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