Amazon's Australian Launch: Everything We Know So Far
Amazon is launching in Australia.
- (1888PressRelease) October 07, 2017 - Amazon has finally decided to launch a shopping service in Australia which implies that you’ll soon be able to buy everything from food to electronics without paying any exorbitant international shipping fees. Here are the information we have about the arrival of amazon.
The decision amazon made to bring its online shopping platform to Australia is a great news. They have dominated every market they entered and have been delivering amazing products at good price and at a great speed to the shoppers and definitely, Australia won’t be an exception.
When is Amazon coming to Australia?
The date Amazon will launch remain unknown but we are very sure it would definitely be launched in 2018.
Where will Amazon operate from?
As reported recently, Amazon will kick off its local presence with a 24,000 square metre center in Melbourne. The flagship facility will be located in the Pellicano’s M2 Industry Park thereby providing easy access to the Gippsland Highway, Monash Highway and Eastlink.
How many products will Amazon sell?
The official launch statement released by Amazon has promised hundreds of thousands of products. However, it is not clear whether this number relates to individual products or the total available stock across all categories. The latter seems more likely, but we’re very sure the selection will be pretty big regardless.
What types of products will Amazon sell?
Amazon is keeping tight lipped on the particular item it would be selling in Australia. However, Morgan Stanley retail who is a retail analyst insists it will start with electronics, clothing and books.
Food delivery also appears to be a priority, with Amazon's former global logistics senior manager, Brittain Ladd claiming that a separate "Amazon Fresh" site will be part of the launch. However, a recent survey of food suppliers by investment bank UBS revealed that Amazon has only been talking to packaged food and non-food grocery suppliers, which suggests fresh food won't be part of the initial roll out.
With that said, the inclusion of non-fresh food at the launch does seem likely. Amazon has been talking to around a quarter of Australia's grocery suppliers in this segment. This notion is also backed by the hiring of country manager Rocco Braeuniger, who is currently director of consumables for Amazon Germany. (Rocco’s previous role included Pet Supplies; Health and Personal Care; Baby, Beauty, Grocery and Amazon Pantry.)
How fast will products be delivered by Amazon?
Speed is expected to be a big deciding factor in Amazon's level of success. If it can beat local retailers on delivery time and price, the battle is basically over.
According to Ladd, Amazon will be launching an Australian version of its premium Prime Now service, which provides faster shipping to members alongside other perks. Amazon has also promised “fast delivery” as one of its core strategies.
There's still no word on whether Amazon will be bringing in its own courier service or relying on third parties for delivery. Either way, its entry Down Under is sure to put existing supply chains and logistics providers under new pressure.
Is Amazon going to kill local jobs?
There can be little doubt that Amazon's presence in Australia will affect local retail: that's what disruptors do. However, it will also be injecting a swag of new, locally sourced jobs into the economy.
The company has already begun a recruiting drive across a range of verticals, including operations managers, pickers, packers, systems technicians and HR specialists. With that said, it's clear that local retailers will need to adapt if they hope to compete. We're curious to hear what your thoughts are on Amazon's imminent launch down under. What are you most excited about? Tell us in the poll below!
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