Always Best Care Senior Services Names Five Owners to New National Advertising Committee
Always Best Care Senior Services has announced the formation of a National Advertising Committee to develop and implement its first ever national advertising program.Read More.
- (1888PressRelease) February 19, 2011 - Roseville CA - Always Best Care Senior Services, the USA's fastest growing franchisor of In-Home Care, Assisted Living Placement and Skilled Home Health Care according to Entrepreneur magazine, today announced the formation of a National Advertising Committee to work with the company in developing and implementing its first ever national advertising program.
"At Always Best Care, we are the custodians of our franchisees' national advertising dollars," said Michael Newman, founder and CEO of Always Best Care. "Most importantly, we recognize the National Advertising Fund is not our money. Our franchisees have entrusted us to spend it wisely on their behalf."
Because of this, Mr. Newman explained, Always Best Care established the National Advertising Committee, whose membership consists of four franchisees and one Area Representative (similar to a master franchisee over a particular region).
Franchisees selected to the committee include …
1 Erin Nichols of Spencer, CO - an MBA from the University of Denver, Ms. Nichols served as an account manager for the University's School of Hotel, Restaurant & Tourism Management, where she managed all aspects of marketing for social events and catering programs.
2 Bruce Meyer of Greenville, SC - a finance and business administration graduate of Furman University in Greenville, Mr. Meyer is a senior marketing and sales professional with over 25 years of domestic and international experience.
3 Dan Gregory of Wake Forest, NC - with an MBA from Pfeiffer University in Charlotte, NC, Mr. Gregory was previously Vice President of Marketing for TAMCO, an affiliate of Wells Fargo, and General manager, Marketing Strategy & Sales Support for Sprint.
4 Shawn Hulsizer of Castle Rock, CO - a journalism graduate of the University of Nebraska, Ms. Hulsizer has held several leadership positions in marketing, business development and operations, including the Council for Adult & Experiential Living.
The Area Representative named to the committee is …
5 Mike Montague of Chicago. IL -- earned an MM degree from Northwestern University's Kellogg Graduate School of Management. He was a business and financial analyst for a petrochemical and refining technology firm and franchise owner for CertaPro Painters in Chicago, where he gained hands-on experience with direct mail, Internet and guerilla marketing..
"We are very fortunate to have franchisees with such strong backgrounds in marketing," said Mr. Newman. "These franchise owners will be the conduit to the National Advertising Program for franchisees across the country. They will be available for their peers to present them with ideas, comments, concerns and suggestions. Members of the committee will then represent their constituencies to Always Best Care corporate management in the development and implementation of their new advertising programs."
Founded in 1996, Always Best Care began franchising just three years ago, and now has more than 125 franchises throughout the country. The company has assisted more than 25,000 seniors representing a wide range of illnesses and personal needs.
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