Altia CEO to Discuss Surprising Economics of Successful Automotive GUIs in Live Webcast

Embedded GUI Development Expert to Reveal Recent Discoveries on How GUI Technology is Impacting Automotive. End Quote

(1888PressRelease) October 10, 2014 - Altia Incorporated, the leading provider of user interface development software for embedded displays, will present "The Surprising Economics of Successful Automotive GUIs" in a live webcast on Thursday, October 30 from 10:00 - 10:30 AM EDT (4:00 - 4:30 PM CEST).

Altia CEO Mike Juran will present his observations about the state of automotive GUIs - and the surprising economics that drive its biggest failures and its best successes. He will explain how the automotive industry has spearheaded the widespread adoption of GUIs and share what's changed for 2015 to enable this trend.

Juran will discuss topics including:

- GUI trends for 2015 and beyond - what do drivers really want?
- Moore's Law for automotive GUIs.
- How the peculiarities of the automotive supply chain affects GUI development.
- The reality what are OEMs and Tier 1s actually investing real money in?
- A big idea for the future of in-car GUIs.
- Bleeding edge vs. cutting edge - the difference between success and failure for your product.
- The surprising push of cutting edge GUIs into mass market vehicles.
- How can we possibly deliver expensive GUI technology into low-cost cars?

With over twenty years working with the best-in-class automotive OEMs and Tier 1s, Mike Juran has played an active role in getting innovative GUIs into production vehicles. Attendees of this event will learn about his recent discoveries on how GUI technology is impacting the automotive landscape.

For more information about this event and to register, click here.

About the Speaker
Michael Juran is the CEO of Altia, a user interface software company founded in 1991 and headquartered in Colorado Springs, with offices in Detroit, Boston, Tokyo and Germany.

Prior to founding Altia, Mr. Juran was a software engineer and user interface design expert at Hewlett-Packard. Mr. Juran also worked at AT&T Bell Laboratories and AT&T Microelectronics Europe as a microprocessor hardware design engineer and product marketing manager.

Mr. Juran earned both his B.S. and M.S. in Electrical and Computer Engineering from Carnegie Mellon University. He is a member of the Society of Automotive Engineers and the Association for Computing Machinery. Mike has been awarded three U.S. patents related to graphics, user interface design and electronic design automation tool architecture.

As CEO, Mr. Juran sets strategic direction and is involved in all key decisions for the company's growth and development. Much of his time is spent travelling the world to meet with key leaders in the Automotive, Medical and Consumer Electronics industries.

About Altia
Altia, Inc. is a software company that provides graphical user interface design and development tools that can be used from concept to final product code. Altia was founded in 1991 and its customers include Chrysler, Smiths Medical, Ford, NordicTrack, Fiat, Medtronic, Rolls-Royce, Lockheed Martin and hundreds of other leading manufacturers. For more information about Altia, visit www.altia.com or contact Altia's corporate headquarters at +1 719-598-4299.

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