Altia Announced as Automotive User Interface Partner for New Freescale Vybrid(TM) Automotive Solution

Altia Announced as the Automotive User Interface Development Tool Select Partner for New Freescale Vybrid™ Automotive Solution. End Quote

(1888PressRelease) June 22, 2012 - COLORADO SPRINGS, CO - Altia, Incorporated, award-winning provider of user interface development tools for embedded displays, was announced yesterday as Freescale Semiconductor's Select Partner for HMI development tools for their new Vybrid automotive devices. This winning combination of powerful silicon for multi-screen graphics from Freescale with Altia's Design and DeepScreen user interface engineering tools will enable Vybrid automotive solutions customers to quickly and successfully implement and market products with sophisticated graphical user interfaces (GUIs).

Freescale's Vybrid portfolio addresses a wide range of automotive market needs. Its silicon-enabled software is designed to bring connected radios, entry-level infotainment systems and reconfigurable instrument clusters to mainstream automobiles. Altia's Vybrid tools solution adds a powerful means of quickly exploiting Vybrid's two ACE LCD controllers and OpenVG pipeline to this silicon-enabled software suite -- getting the most out of a raster image based GUI with powerful and easily-integrated rendered vector images. This solution enables developers to create an impressive graphical interface with a compact embedded resource footprint.

"Freescale is going beyond silicon to provide a comprehensive HMI development platform for the Vybrid family of products," said Ray Cornyn, Vice President of Freescale's Automotive MCU business. "This facilitates R&D efficiency by accelerating the time to market cycle and reducing engineering development costs. By leveraging the powerful combination of our Vybrid products with Altia's Design and DeepScreen tools for user interface development, companies can achieve a great end user experience." "Altia has supported Freescale products for many years; our customers have produced hundreds of thousands of vehicles globally with combined Freescale and Altia solutions. We are excited to continue this relationship for the new Vybrid automotive devices," adds Jason Williamson, Altia's Director of Marketing.

Altia has a long-standing heritage in graphical user interface development, helping customers not only in automotive, but also in the home appliance, home automation, medical, consumer electronics and defense industries get state-of-the-art GUIs into production. Altia's DeepScreen code generator supports a variety of Freescale hardware targets in addition to Vybrid, including MPC5645S (Rainbow), MPC5606S (Spectrum) and i.MX application processors.

About Altia
Altia, Inc. is a software company that provides user interface design and development tools that can be used from concept to final product code. The company was founded in 1991. Its customers include United Technologies, Ford, Chrysler, NordicTrack, Guidant, Star Trac, Hollister, Lockheed Martin and hundreds of other leading manufacturers. For more information about Altia's products and services, visit www.altia.com or contact Altia's corporate headquarters at +1 719-598-4299.

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