Allot Launches SmartEngage Enabling Mobile Operators to Increase Subscriber Service Uptake

Real-time awareness and analytics enable mobile operators to effectively on-board 50 million subscribers and gain 60% more opt-in engagement. End Quote

(1888PressRelease) February 27, 2015 - Hod Hasharon, Israel - Allot Communications Ltd. (NASDAQ, TASE: ALLT), a leading global provider of intelligent broadband solutions that empowers communication service providers to optimize and monetize their networks, enterprises to enhance productivity and consumers to improve their digital experience, announced today the launch of Allot SmartEngage, a solution designed to help mobile service providers to enhance and better monetize their engagement with their subscribers. The Allot SmartEngage offering is available immediately. To hear more about the solution, come and meet Allot Communications @ Mobile World Congress, on March 2-5 in Barcelona, Spain, stand, 5G41, Hall 5.

"Mobile operators only have one chance to make a first impression and the Allot SmartEngage offering helps them to make sure that it is a positive one," said Jay Klein, VP & CTO at Allot Communications. "In addition to the subscriber onboarding process, our solution can engage customers at critical points in time of their digital experience which could lead to an over 60% increase in new service registrations, while enhancing service provider brand recognition."

The first moment a subscriber gets a new smartphone or tablet up and running and browses the Internet is a critical moment for service providers to offer new services and secure registrations. The ability to engage users and secure service opt-ins during this stage of the user lifecycle can result in a significant revenue opportunity for mobile operators looking to deliver and monetize value-added services such as personal security, music streaming, cloud services, content bundles and others.

Allot SmartEngage elevates customer experience management by using advanced traffic awareness capabilities delivered via the Allot Service Gateway to detect specific browsing activity and present the subscriber with offerings that are relevant to their profile, device model, operating system, and browser. The solution conducts granular, accurate, and scalable traffic analysis to identify and redirect only the relevant customer traffic stream, while leaving all other applications uninterrupted. Allot SmartEngage enables operators to leverage online engagement with zero impact to customer experience at any time.

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