Dark and soulful, the L.A. based singer/songwriter has caught the attention of listeners and judges throughout the Stereofame community.
(1888PressRelease) March 02, 2010 - In the mid to late 90s, artists like Alanis Morissette, Jewel and Sarah McLachlan helped revive a tradition of female singer/songwriters that hearkened back to the genre's golden age in the 70s. As chick-folk crooners Carole King, Carli Simon and Joni Mitchell helped establish the sound, the style became mellow radio gold.
That tradition, characterized by lush folk pop arrangements designed to support the vocals rather than drowning them with glossy overproduction, still has a pulse well into the new millennium. The only difference is, these days you're more likely to find the latest torchbearers of the female folk rock flame at your local open mic night than on the radio. That's because the genre has undergone a sterilization of sorts. The sentimentality and irony that endeared us to so many of the 90s revivalists have been watered down and repackaged so many times that they've lost all they're flavor: the genre has lost its edge.
Not so with L.A. based singer/songwriter Allison Geddie. The hauntingly intelligent and deceptively sultry songstress proves that observational wit and sprawling "meaning of life" musings can still have a place in the female folkie's lyrical palette without churning the collective stomach of the listening audience. Geddie's introspective and honest brand of songwriting has earned her the title of Stereofame's Artist of the Month for March 2010, as chosen by the Stereofame.com online community of listeners.
"I had literally just entered my material," she said, "so I'm not even sure how or why I got picked but it certainly doesn't hurt!"
On her debut album Everything You Don't See, the how's and why's of her success become abundantly clear. The native of Connecticut sets her languid, dusty vocals atop a collection of tightly produced yet unadorned ballads and mid-tempo numbers that outline Geddie's tales of love and passion with delicate sensuality. Geddie, along with producer Greg Critchley, keep the arrangements tasteful, introducing discreet guitar lines and dashes of piano on top of plaintive acoustic guitar strums.
There's an earthiness to Geddie's approach that is irresistible. The melodies are smart, but not too smart for their own good. However, there's also a darkness to her sound that is equally irresistible. According to Geddie, the world around her provides her with more than enough socio-political and interpersonal turbulence to dissect.
"It's really mostly my emotions, whatever's going on in my head," Geddie said of her inspiration. "The questioning of life, relationships, people, what we're here for…and pain, lots of pain."
Geddie uses all these topics as leaping off points for her to establish a moody, yet intentionally protective, space in which she can communicate her take on the world as she sees it. Geddie isn't trying to re-invent the wheel and, thankfully, she doesn't need to. The tried and true formula established long ago doesn't need fixing, it just needs more artists like Geddie who know the right buttons to push…and when to push them.
As Stereofame's March 2010 Artist of the Month, Geddie will get valuable exposure to an international audience in addition to a $1,000 prize. Stereofame is a one-of-a-kind community where artists are judged objectively by the listening audience. Artists gather more points as they rise in rank and refer their fans from other sites. Plus, artists can sell their music here, too, so they're getting serious points while making money, something iTunes doesn't offer!
Listeners are also rewarded for their input, as they can earn points for listening to a song and giving it a "thumbs up or down," and writing thoughtful reviews. They can help talented artists get the attention they deserve by signing artists to their virtual record label and then promoting their signed artists to their friends. Of course, fans get tons of points for buying music and bringing people to the site, too. All these points can be cashed in for various prizes such as iPods, musical equipment, gift cards and more.
Think you've got what it takes to be Stereofame's next Artist of the Month? Then go to Stereofame.com and upload three songs to www.Stereofame.com/contest/artist-of-the-month.html. And if you're a fan, log on to Stereofame.com today to help some of tomorrow's biggest and brightest stars get heard and earn some sweet prizes at the same time!
Dark and soulful, the L.A. based singer/songwriter has caught the attention of listeners and judges throughout the Stereofame community. 
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