All wedding dresses look amazing. Attending a favorite designer's trunk show maximizes your chance of finding the dress of your dreams

A trunk show is when the Designer arrives at a boutique with the most recent collection of gowns from the design studio. On July 20t, 21st and 22nd, The Ultimate Bride is bringing the gorgeous Jim Hjelm collection to St. Louis for the weekend! Schedule your appointment today for this stunning trunk show- it's not to be missed! End Quote

St. Louis, MO-IL (1888PressRelease) July 06, 2012 - Trunk Shows are particularly popular in the bridal industry. Brides can view a larger selection of a bridal designer's collection than is normally carried in a bridal salon. The Jim Hjelm Bridal collection; designed by Francesca Pitera, features gowns that satisfy the most discerning bride. Always known for her unique detailing, this season, Francesca did not disappoint. Trunk shows got their name from the way dresses used to be transported to these events-in trunks. A trunk show is a special event within the fashion world in which an artist or designer puts on a special display of his or her work for review by a select group. Jim Hjelm has been dressing traditional brides for 30 years. He worked on the weddings of Julie Nixon Eisenhower and Luci Baines Johnson.

A Jim Hjelm Trunk Show is a special event. Brides schedule appointments to try on the dresses. While Jim Hjelm is quick to point out that he doesn't pay much attention to fashion trends in designing his collection, he does pay close attention to his clients. A trunk show is not technically a sale. The dresses are not marked as discounted. But, most trunk shows do offer a discount for placing your order on the spot. This relatively small savings could make a big difference if you're working with a tight budget.

When it comes to weddings, there's a man behind many of today's brides - and he's not the man who proposed. Jim Hjelm designer Francesca Pitera's talent for combining innovative design, luxurious fabrics and delicate detail is apparent in her bridal wear that is classically stunning with a fashion-forward edge. This season's collection of Jim Hjelm bridal gowns is beautiful! The Jim Hjelm Bridal Trunk Show at The Utimate Bride is the weekend of July 20th, 21st, and 22nd only! This is a great opportunity to see the entire Spring 2012 Collection. Designed by Francesca Pitera, Jim Hjelm features gowns that satisfy the most discerning bride. Jim Hjelm is known for unique detailing and combining luxurious fabrics with delicate embroidery. The Jim Hjelm collection is diverse; ranging from gowns made of vintage-inspired fabrics to modern silhouettes, all with gorgeous details that make the gowns a joy to wear. Join The Utimate Bride the weekend of July 20, 21 & 22 to truly feel swept away in one of these gowns.

About The Ultimate Bride:
The Ultimate Bride has everything for your bridal party. They offer unique designer gowns from traditional to trendy and with their knowledgeable consultants and experienced alteration staff, the Ultimate Bride will help make your wedding day perfect!

They have a superb website: http://theultimatebride.com/.

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