Alight Analytics Announces New Client: BrickHouse Security
BrickHouse Security, a leading security company providing solutions and consulting services to approximately half of the Fortune 500 and more than 500 local and national government agencies, has chosen Alight Analytics to provide multi-channel marketing measurement and web analytics services.
- Kansas City, MO-KS (1888PressRelease) September 14, 2013 - BrickHouse Security, a premier supplier of security and surveillance solutions headquartered in New York City, has chosen Alight Analytics to provide multi-channel marketing measurement and web analytics services. BrickHouse Security provides solutions and consulting services to over half of the Fortune 500 and more than 500 local and national government agencies. Alight Analytics is tasked with the job of linking BrickHouse's disparate marketing channels and related performance data together, resulting in a clear understanding of ROI and a holistic view of results.
"Alight Analytics is excited to be working with BrickHouse Security," said Matt Hertig, co-founder of Alight Analytics. "Our deep experience with the MarketLive ecommerce platform and our team of top-notch data scientists will provide a powerful combination for BrickHouse."
Alight Analytics will begin by forming a dedicated BrickHouse Security analytics team to support all analytics functions as defined through the implementation and evolution of their analytics program. As a Google Analytics Certified Partner and Premium Reseller, Alight Analytics will utilize Google Analytics as the web analytics solution to capture all website interactions and online marketing responses. Web analysts and data scientists at Alight will then develop an integrated tracking strategy through the identification of all key marketing data sources.
To complement its website analytics and optimization services, Alight will also provide BrickHouse Security with its Focus Point Intelligence Solution. This will be the foundational solution to store and deliver actionable insight and intelligence through custom-designed dashboards created and managed by Alight's analytics team. Focus Point provides a turn-key solution which includes dedicated data management and reporting resources that are fully integrated with all management service resources as well as a web-based reporting portal, housing all on-demand dashboards customized to support identified KPI metrics and delivered on a weekly basis.
Together, BrickHouse Security's solution will include insights and analyses, dashboard reporting, Google Analytics, tag management, as well as ongoing expert support.
About Alight Analytics
Alight Analytics (www.alightanalytics.com), the premier, independent marketing analytics firm, offers industry leading multi-channel marketing analytics solutions for global marketers. Alight Analytics unites clients' offline and online marketing channel data for a transparent, comprehensive view of performance and ROI. Alight works alongside clients to develop marketing measurement tracking strategies, implement robust web analytics solutions and deliver customized reporting dashboards that enable clients to facilitate data-driven marketing decisions. Alight's team of marketing analysts, data scientists and web analytics experts provide holistic insights and analysis for effective marketing channel optimization.
About Brick House Security
BrickHouse Security is a premier supplier of security and surveillance solutions to consumers and businesses of all sizes. The security company provides solutions and consulting services to approximately half of the Fortune 500 and more than 500 local and national government agencies, including the NYPD, the L.A. County Sheriff's Department and the FBI.
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