Akris LLC, Publishes “The Platinum Rule® For Small Business Mastery” According To Score, Businesses Fail Because: 58%do Not Have The Skills To Delegate Properly, 56% Hire The Wrong People

The Platinum Rule for Sales Mastery combined efforts to address one of the biggest problems entrepreneurs, business owners and senior managers experience daily: effectively motivating, managing, selling, influencing, coaching, delegating and communicating with employees, customers, suppliers, and colleagues. End Quote

(1888PressRelease) April 30, 2007 - Dr. Tony Alessandra, author of The Platinum Rule, Ron Finklestein, author of Celebrating Success! Fourteen Ways to Create a Successful Company, and Scott Zimmerman, author of The Platinum Rule for Sales Mastery combined efforts to address one of the biggest problems entrepreneurs, business owners and senior managers experience daily: effectively motivating, managing, selling, influencing, coaching, delegating and communicating with employees, customers, suppliers, and colleagues.

Finklestein said that “as a small business growth consultant, many of the challenges I encounter are ‘people problems’. Many business owners are very effective in one or two aspects of their business; in sales, marketing, or operations but very few have interpersonal skills necessary to effectively communicate with people of different behavioral styles.”

Finklestein interviewed successful business owners to discover patterns of behavior required in 12 different aspects of running a business. He then teamed up with Dr. Tony Alessandra and Scott Zimmerman to create a unique book that provides a different roadmap to all critical aspect of business mastery… based on the behavioral style of the business owner.

According to Dr. Tony Alessandra, “business mastery does not need to be complicated, hard or expensive……..”

Zimmerman said “after consulting with other business owners (and overcoming the obstacles I had as a ‘Socializer’ style entrepreneur), I realized these concepts needed documented and published. Every business owner will benefit from these powerful concepts; mastery of The Platinum Rule eliminated all interpersonal tension in all of my relationships.”

The book will be available on www.amazon.com and www.barnesandnoble.com by April 15, 2007. . The price for this soft cover book is $19.95.

What others say about The Platinum Rule:

“The ability to communicate effectively with others is the key to success and happiness. Tony Alessandra has [created] the most important, practical, and effective [concept] ever imagined.”

— Brian Tracy, Author, Maximum Achievement

“The Platinum Rule is a must for all of us who want to be better in our interactions with others.”

— Ken Blanchard, Co-author, The One-Minute Manager and Raving Fans

“The Platinum Rule breaks all the old rules of communications … cuts like a laser to the heart of the human personality ... yours and your customer’s … a learning and earning tool for the times.”

— Harvey Mackay, Author, Swim with the Sharks Without Being Eaten Alive

Title: The Platinum Rule for Small Business Mastery

Audience: Business Owners and Entrepreneurs
Format: Paperback
Publication Date: 4/1/07
Price: $19.95

Available From: Platinum Rule Press – a Morgan James Publishing Imprint

Imprint Address:
211 Harcourt Dr.,
Akron, Ohio 44313

Publishers Address:
David Hancock,
Morgan James Publishing,
1225 Franklin Ave.,
Ste 325, Garden City,
NY 11530-1693
ISBN: 978-1-60037-033-5

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Visit Akris Llc / Rin Finklestein Website

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