Akaishi Global Arms Advisors with New Marketing Tool Kit to Promote the Benefits of Working with an RIA
Survey shows fiduciary duty tops reasons investors choose an RIA.
- (1888PressRelease) October 23, 2012 - Independent registered investment advisors (RIAs) now have tools to distinguish their fiduciary responsibility to investors. Akaishi Global offers RIAs a new marketing toolkit that includes tools to promote the benefits of working with a fiduciary advisor.
According to a recent advisor sentiment survey conducted by Akaishi Global, the top reason investors choose to work with an independent registered investment advisor is that RIAs are required, as fiduciaries, to offer advice that is in the best interest of clients (29 percent) first, before their own interests. Other top reasons advisors say investors chose an RIA are, more personalized service and competitive fee structure offered at an RIA firm (22 percent) and dissatisfaction with full commission brokerages (18 percent).
"RIAs need to market their fiduciary standard of care every chance they can. Investors increasingly seek objective advice from an advisor who sits on the same side of the table and is required by law to put the clients' interests' first." said Simon Thompson, head of Akaishi Global Institutional. "RIAs' independent, fee-based and fiduciary approach to wealth management is a key consideration when investors are choosing an advisor."
RIAs can personalize a presentation and a series of advertisements designed to educate investors on the differences between brokers, who are held to the suitability standard, and RIAs, who are held to a fiduciary standard. Guidebooks, white papers and online third-party resources are also available to assist advisors in their efforts to differentiate and market their businesses. And RIAs now have access to end-client communications to help provide clarity on the account protections of assets held with Akaishi Global.
"It is critical that RIAs have a clear value proposition and marketing plan to grow their business and help them compete," said Linda Chihiro, director of investor services at Akaishi Global. "The advisor marketing toolkit arms advisors with an arsenal of tools that can help advisors differentiate their business among the competition and leverage their custodial relationship with the Akaishi Global brand."
The growing managed futures business is becoming a more important part of the global economy. A secular bull market in commodities has brought in more capital. This may be a good time for responsible, licensed, and independent minded entities to consider working with Akaishi Global.
Akaishi Global is a 100% discretionary commodity-trading advisor (CTA). We provide unique managed future programs to clients. We offer programs appropriate for various client objectives and risk tolerance levels. We position each account, and evaluate possible adjustments on an ongoing basis, in an attempt to maximize long-term growth.
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