AirSage Destination - Helping Businesses Travel to New Heights
AirSage’s innovation platform allows DMOs, tourism bureaus, and destination marketers to learn from where visitors travel, the points of interest they visit, and the duration of their stay.
- Atlanta, GA (1888PressRelease) June 25, 2019 - AirSage Inc., the leader in population movement analytics and location intelligence for nearly two decades, is excited to introduce AirSage Destinations. This innovative, online self-service program helps destination marketing organizations, tourism and convention centers, and other attraction marketers discover who is visiting their markets by generating visualized summary reports, map views, trends and seasonality reports. This information provides marketers with information regarding from where visitors travel, where they go within the market and how long they stay, all while allowing for local residents to be filtered out of the data set.
Easily accessible through a self-service, online portal, AirSage Destinations identifies markets for targeted media opportunities in larger feeder markets or markets where brand awareness is needed to assist in improving advertising campaigns across broad spectrums. The information and insights gathered through the AirSage Destinations platform is based on the billions of data sights received from GPS pings daily.
“Tourist destinations, and the entities who represent them, face distinct challenges around accuracy and cost-efficient market research solutions,” said Jonny Hawley, Director of Product at AirSage. “Reliance on the input of what visitors say versus what they actually do can be a gamble when planning budgets and preparing marketing plans. AirSage Destinations is a simple online solution for these destinations to discover who is visiting, how often, what they do when they arrive and the seasonality of that activity.”
The major points of differentiation of AirSage Destinations include the following:
● Visitor Counts & Length of Stay in Your Market – AirSage uses the billions of daily GPS pings to identify visitor counts to a destination market. Used in conjunction with an intercept survey, clients are able to identify market trends at the feeder market level, down to the census tract level (neighborhood grouping). The platform includes data dating back to January 2017.
● Define Markets and Set a Residency Buffer – Data output is defined by market areas and residency buffer, which includes MSA, DMA, county, or custom shapes. Different studies can be used to run a variation of models to break down large markets and/or study competing markets. Establishing a residency buffer can filter out results to remove visitors who are local residents.
● Top Feeder Markets – Easily identify top feeder markets throughout the year. When paired with historical data, destinations can visualize and filter trends easily in the platform, as well as have the ability to download the data set to run analysis.
● Major Attractions – Where do visitors frequent inside and out of the destination? Are they visiting other attractions upon arrival into the market? AirSage Destinations is able to identify entry points - such as an airport, bus station, or port of entry, to understand how visitors enter and exit the surrounding landscape.
● Roadmap & Future – We're proud to announce the first release of our destinations product and have many more roadmap features in development using our data - personas, target media segmentation, roadway usage, and more to help destinations focus marketing spend properly, gain more behavioral insights, and understand visitor movement in the selected area of interest.
AirSage Destinations helps make critical planning, marketing, and budgeting decisions easier. AirSageprotects consumers’ privacy by not revealing any personally-identifiable information; rather, the company aggregates anonymous device ping data to census-level geometries.
For more information about AirSage or AirSage Destinations, please visit www.airsage.com.
ABOUT AIRSAGE
AirSage has been the industry leader in population movement analytics and location intelligence insight for nearly two decades. Using billions of daily anonymous data points to accurately aggregate the output, AirSage helps its clients make critical planning, marketing, and budgeting decisions. AirSage protects consumers’ privacy by not revealing any personally identifiable information; rather, the company aggregates data inside geographically defined areas. For more information, please visithttps://www.airsage.com.
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