Aftermarket Specialist Atarw Technologies Receives $2 Million

Atarw Technologies Pvt Ltd (a start-up of Quest Informatics Pvt Ltd) is an aftermarket specialist company, which is disrupting the aftermarket space thorough its world class B2B Aftermarket products and solutions. End Quote

(1888PressRelease) November 04, 2015 - Atarw is aiming to become the market leader in $290 billion aftermarket IT solutions industry. It has received an initial investment of $ 2 million by Quest Informatics Pvt Ltd. IDC, Forrester and other analyst firms predict OEMs, brand and product manufacturers will adopt a strong aftersales strategy that provides them with new sources of predictable revenue. The start-up with more than 50 professionals is expected to ramp up hiring to keep up its growth plans. The start-up is hiring sales managers for key destinations such as USA and fortifying alliances in Europe and Middle East region. The company is expanding its global footprint through its partners and directly as well in markets including the Middle East, Africa, Europe, and North America.

Mr. Channabasavanna H Sharanappa (fondly known as Mr. Channa), an industry veteran, who has served Wipro technologies for over two decades, has joined Atarw Technologies as its founder CEO. "The depth of Atarw's products and services and the culture of Atarw are primarily the factors that influenced my decision to move to Atarw. At a time when the majority of start-up space is filled with B2C companies, Atarw stands out, as it is B2B", says Mr. Channa.

With its robust product knowledge and domain expertise, the new start-up expects to scale up quickly offering multiple products, solutions and consulting for both domestic and international market.

As a promising B2b start-up Atarw has gained industry appreciation and early market recognition. It won "GIL 2015 Aftermarket IT Support Services Customer Value Leadership Award" by Frost & Sullivan. Congratulating Atarw Technologies (a subsidiary of Quest Informatics) on the award, Suraj Godse, Research Analyst, Best Practices, Frost & Sullivan, said, "While the average lifetime of automotive and construction equipment products is around 10-15 years, many OEMs do not have systems and processes to capitalize on after sales. Companies have realized the importance of creating an effective aftermarket strategy and relationship with their clients. With strong industry experience and proven domain expertise, Atarw Technologies has successfully catered to some Fortune 500 automotive and construction equipment majors with its robust aftermarket products and services. Atarw Technologies helps clients to constantly monitor sales progress, product development, and life cycle management. Atarw Technologies clients stand to benefit from improved aftermarket revenue, surge in customer response and satisfaction even in the current tough market conditions. Atarw Technologies has emerged as a leader in providing strong customer value to its clients through aftermarket IT support services."

For a start-up, Atarw's product offering plate is quite large. The products include Field Service Management (FSM), Aftermarket ERP, Electronic Parts Catalogue, Support Desk, Remanufacturing, Customer Service Agreement, Training Portal, Float Management, Tools Management, and Bay Management Systems.

Atarw Technologies has made its products available on multiple devices and incorporated technologies like RFID, GPS, Mobile, and SMS integration. Atarw Technologies is powered by a special team of people who envision a grand workable idea, those who challenge the status quo, and those who are driven by their passion and commitment to make things happen. The start-up is keen on building a culture of excellence in its working environment and employee philosophy.

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