Advertising Sales Platform Offers Improved Features At Publishing Expo 2012
Innovative advertising sales platform myadbase www.myadbase.com will launch an exciting range of new features and improved functionality at the media industry's Publishing Expo show in London on 28-29 February 2012.
- (1888PressRelease) February 25, 2012 - Innovative advertising sales platform myadbase (www.myadbase.com) will launch an exciting range of new features and improved functionality at the media industry's Publishing Expo show in London on 28-29 February 2012.
Advertising sales platform myadbase has announced a range of exciting new developments, which will be officially launched at this year's Publishing Expo on 28 and 29 February. In the last year the business has received new backing and funding which has allowed the hiring of a creative team who have breathed new life into the website at http://www.myadbase.com.
While sporting a new look, design and structure, the website's changes are far from just cosmetic. myadbase now offers improved and new functionality for publishers and agencies, and an enhanced experience for those looking to buy advertising in every type of media - from traditional print, TV and radio to innovative new media and out-of-home advertising.
myadbase's marketing director, Andrew Long, commented on the platform's new look and associated offerings:
"We are delighted that new investment and creative thinking have produced a much improved platform for publishers, buyers and agencies. We now have a product that offers a much better user experience for sellers, buyers and suppliers and the new enhanced service is better value than ever before. Our old model was based on a simple directory structure, whereas our new site concentrates on visibility and targeted optimisation for publishers and agencies; something very important to search engines and which, more importantly, enhances the user experience."
Advertising Agencies are already seeing benefits of the changes to the myadbase platform. Agencies can create a profile page featuring live links, images and testimonials, but can now also upload a portfolio of creative files to impress potential clients. There is also a simple but dynamic "add to favourites" tool so buyers of media and agency services can store their favourite profiles for convenient review at a later date.
Another exciting innovation is the launch of a new "best price offer" system. This unique feature allows publishers to add items of advertising inventory to their media profile pages and then wait for "best offers" from potential buyers. Marketing director Andrew Long believes this straightforward but powerful sales system will appeal to traditional and new media sellers alike:
"Over the last 6 months we have asked publishers what they want from an online media service like ours and the feedback we have received has been positive and enlightening. Most media sellers want more visibility for their media products. They want a service where buyers can find Advertising media through organic search methods (including Google, Yahoo and Bing) but also through simple media categories or an internal search facility on the website. If buyers can find a highly relevant media product and then view a media pack, image and clear description then they are more likely to contact the seller or make an offer on the inventory listed on the site. One of the most surprising things we learned from our conversations with publishers was that they wanted to keep it simple. There should be a level of interaction, but not so much that will put people off doing business. I feel we have got it just about right."
The new-look myadbase offers a £99 per year service to media sellers and agencies, and they look forward to discussing the service and their plans with new and existing publishers and agencies at this year's Publishing Expo.
Media Contact Details
· Name: Andrew Long
· Company Name: Admedia Solutions Ltd
· Town: Eye
· Country: UK
· Telephone Number: 01480 357357
· Email: andrew.long ( @ ) myadbase dot com
· Language: English
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