admanMobile Launches Local Mobile Marketing for Quick Service Restaurants
Web-Based Mobile Coupon Redemption System and Database Pulls Customers Back in with Their Friends for Enhanced Experiences.
- (1888PressRelease) April 08, 2012 - QSR owner-operators now can reach out repeatedly with mobile marketing to their own database of receptive, responsive customers who opt-in to receive valuable mobile offers and exclusive invites.
Walt, owner of 11 QSR restaurants, decided to test the effectiveness of mobile coupons in 3 of his restaurants. In the first 30 days he had 2000 subscribers. Walt expanded to all 11 restaurants and has never looked back. Walt now enjoys a new personal connection with his customers. He sends out mobile coupons every 7-10 days cementing his brand in the pockets and purses of his customers, and his customers love the value.
admanMobile for QSR capitalizes on the new frontier in marketing -- targeted mobile behavior. This goes beyond demographics and online sales transaction data to connect with mobile customers based on their preferences over time. It measures the effectiveness of each campaign and every marketing dollar.
Alice, the owner of several QSR restaurants, was searching for a unique way to recognize teachers in the local school system. Alice turned to mobile coupons to show appreciation for the educators. She sent a great value every month to each teacher who subscribed to her mobile marketing service. The results were astonishing! Within three months Alice had one third of all the teachers in the district participating. Her first three redemption rates were 33%, 29%, and 32%.
Mobile marketing nurtures a personal connection with customers. QSR owners now can reach into their local community and create purchasing habits utilizing the ubiquitous mobile phone, the window into our social and business worlds.
A group of cooperating QSR restaurant owners was promoting a new product line of specialty drinks. The group sent a mobile coupon offering a free specialty drink with the purchase of any breakfast or lunch sandwich. The offer resulted in a 13% redemption rate. Not only did sales increase of the specialty drink after the promotion, but sales also increased during the 2 week promotion even though over 6000 people were offered a free sample of the product.
"Mobile is the new social," said Phil Doyle, President of admanMobile.com. "Customers want to opt-in for exclusive announcements, special invitations and valued insider deals on their phones."
admanMobile provides QSR owner-operators with a powerful but easy to use, web-based mobile marketing system with real time redemption analytics and customer database that they own and control.
It is not tied into merchant payment processing. The platform was developed by business people with decades of experience in restaurant marketing. It is designed for heavy volume, multi-unit QSRs but works anywhere. It helps QSR owner-operators to make better, more informed marketing decisions for immediate response, improved performance and increased revenues.
Contact: Phil Doyle 619-796-6808 admanMobile.com
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