AdIQuity Launches Geo Sense
AdIQuity takes a step further in location specific targeting by launching Geo-Sense, a feature that will help advertisers to reach individuals and engage them effectively.
- (1888PressRelease) May 25, 2013 - AdIQuity, a global mobile ad network releases 'Geo Sense', a feature to enhance advertiser targeting options through geo-locale specific targeting. 'Geo Sense' will enable mobile advertisers reach audiences with geo targeted communication.
Rajiv Narayan, Head, Sales, AdIQuity Technologies said, "While mobile advertising has over the last few years increased manifold across the globe, this has also created demand for more specific targeting parameters. At AdIQuity, we understand that it is essential to help advertisers reach target audiences at specific touch points and geo-locales, apart from the standard mobile targeting parameters."
'Geo Sense' by AdIQuity will provide advertisers the ability to geo-fence a particular region of any size and shape. Advertisers can geo-fence cities, states or do effective radial targeting by specifying a distance from a point on the map. Marketers can also uniquely define the shape using multiple points on the map, thus allowing them to select and target specific locales.
Anurag Singh, Co-Founder & ED, AD2C mentioned that "Location is often touted as mobile's edge when viewed as an advertising medium, but there is little inventory out there that is location enabled. We look forward to AdIQuity's solution to further help."
A geo-fenced communication strategy thus provides a highly effective way to send locally targeted and relevant communication to your target audience.
About AdIQuity
AdIQuity is a leading mobile advertising network enabling ad agencies, ad networks, RTB DSPs and other media buyers to acquire quality global mobile traffic. Based out of Bangalore, India, AdIQuity runs the first mobile RTB platform and the first mobile optimization platform respectively from Asia.
The platform has more than 12,000 active publishers and 70 mobile ad networks as partners. AdIQuity serves 18+ billion monthly impressions from 200+ countries.
Mail your inquiries to connect ( @ ) adiquity dot com or log on to www.adiquity.com for more information
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