Ade Asefeso MCIPS MBA Published His Latest Book CEO Guide To Doing Business In USA
The U.S market largely revolves around networking; the way to tackle this market is to build relationships, attend events, and build your brand. Passive business styles do not work well; companies looking to enter this highly competitive market should be prepared to take a proactive approach.
- (1888PressRelease) January 19, 2012 - CEO Guide to Doing Business in USA (Why USA?)
That's the question that Ade Asefeso answers in his new book "CEO Guide To Doing Business In USA."
Ade said, "Are you a CEO, consultant, or entrepreneur interested in entering or expanding your business activity in USA? Interested in entering or expanding your activity in the US market; then this book is for you. Get your copy now."
He said the main objective of this book "is to provide business leaders with basic knowledge about USA; an overview of its economy, business culture, potential opportunities and an introduction to other relevant issues. Novice exporters, in particular will find it a useful starting point."
He also said, "Citizens of the USA and the UK do not speak the same language!
Instructions, advertising copy and product descriptions that are acceptable in the UK may not be understood in the USA. Literature and manuals produced in the UK are rarely acceptable in the U.S. market. U.S. standard size paper (8.5 inches by 11 inches) varies from A4 paper. Literature and manuals printed on A4 will not Xerox or fax properly and look odd in a group of U.S. standard sized papers. They should also be reviewed and amended to reflect American spelling and colloquialisms."
Ade warned that "What companies should consider before doing business in USA is to do sufficient market research before attempting to export or set up business in the United States."
Ade also suggested "non-exhaustive list of questions a company should consider before doing business in the USA.
What is the product? What does it do?
Who are the end users?
How does the product reach the end users? (Who buys from me?)
How does my product compare to the competition?
Why should someone buy the product?
What type of commission or remuneration do distributors, agents or representatives expect?
How will customer service be handled (warranties, returns, repairs?)
How much and how long can I afford to invest in the market before seeing a return?
Do I need an office in the USA?
How do I find information on U.S. companies?"
Ade is currently the CEO of AA Global Sourcing Ltd. A company that helps authors self publish and design website landing page to help promote their books, AA Global Sourcing Ltd also help businesses repair their online reputation and help local businesses outsource so that they can enjoy the benefits that used to be enjoyed by big corporations for years. He is the author of numerous books on Finance, Business Ideas, Personal Development, Self help, Outsourcing, Lean manufacturing, Real estate and Online Marketing.
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