Adaptive Sound Technologies, Inc. Names Herd Enterprises As New Rep Firm for Canada

New sales support to assist in consumer electronics and small appliance opportunities at retail in Canada Market. End Quote

San Jose, CA (1888PressRelease) June 27, 2015 - Adaptive Sound Technologies, Inc.(ASTI), the leading sound machine company, appoints HEI Sales & Marketing as its new manufacturer's rep firm for Canada to specifically help support new business with leading Canadian retailers like Amazon, NCIX, and FutureShop. HEI specializes in the consumer electronics and mobile product industries. The announcement was made by Keith Washo, VP of Global Sales & Marketing at Adaptive Sound Technologies, Inc and signifies ASTI's growth into international markets, to meet the expanding demand for sound machines.

"As we continue to pursue growth in all areas for sound machines, the international markets has become a major focus point for our company," stated Keith Washo. "We have been leading the sound machine market for the US, with innovative products including Sound+Sleep Therapy Systems and our LectroFan sound machines, so it's imperative we partner with the best rep firms in other markets that have roots in both consumer electronics and with leading retailers in country. HEI embodies all these important traits, and we look forward to a great relationship with their team as we tap into the Canada sales opportunities together."

Brian Herd, Managing Director of HEI, added "HEI is proud to add Adaptive Sound Technologies, Inc. to the roster of brands we represent. We like to partner with the best the industry has to offer, and ASTI's award winning and best rated products speaks for itself. We believe that collaboration and support flowing between manufacturer, rep, and vendor are critical for the success of all parties, and we look forward to fostering this line of communication for the Sound+Sleep and LectroFan products into Canada"

About ASTI
ASTI, the leading supplier of sound machines, started in 2008 developing products that help people sleep soundly without the need of sleep aides or prescriptions. The company's goal, help people fall asleep and stay asleep naturally, has been the core of its innovation and product development. Headquartered in the heart of Silicon Valley and backed by engineers with extensive backgrounds from some of the world's best tech companies, they have developed best-selling sound machines that redefine the science of sleep. With over 500 million people worldwide suffering from sleep disorders - spending an estimated $16 billion annually on treatment -the company is on a mission to serve this mass market.

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