Actor & Entrepreneur, Ian Ziering Launches New Innovative Men’s Dress Shirt, The ICON
The most versatile dress shirt to shake up the men’s fashion industry is now on Kickstarter.
- (1888PressRelease) June 20, 2018 - LOS ANGELES, CA — Most men change their shirts multiple times throughout the day and evening. Between meetings, appointments, and social calendars, schedule changes are inevitable. A key observation conducted by Chainsaw Brands indicated that men feel uncomfortable after wearing the same clothing all day and into the evening. Celebrity Ian Ziering designed a new men’s dress shirt to solve just that problem. Meticulously crafted, Ziering’s newest apparel launch, the ICON by Chainsaw is something the men’s fashion industry has never seen before--an innovative dress shirt that adjusts with your schedule.
The ICON by Chainsaw is a fashion-forward dress shirt, business shirt, travel shirt and casual shirt all-in-one. Built with high-performance fabric, featuring extended wear protection and patent-pending proprietary “tri-collar” technology, the ICON is the only men’s dress shirt specifically designed to better navigate the activities that make up your schedule. Easily transitioning from day to night, the ICON can be worn either tucked in or out, keeping you feeling fresh and sharp in any situation.
“This isn’t just any shirt--the ICON by Chainsaw will transform menswear with its distinct body-conscious design that caters not only to the consumer’s immediate need but also to the longevity of their day,” states ICON Designer and Co-Founder of Chainsaw Brands, Ian Ziering. “The inspiration for the ICON came from my own personal life. Going from 14-hour days on set to traveling home to see my family I was tired of washing, steaming and ironing my dress shirts until the fabric wore down. The versatility of this shirt is something I think everyone can relate to.”
The initial concept of the ICON was to manufacture a dress shirt that was flexible, stylish, comfortable and exudes a confident look and feel. What truly differentiates this dress shirt from anything else in the market today is the ICON’s proprietary “tri-collar” technology. Most menswear companies design dress shirts or fashion shirts that begin and end with a suit and tie, or a pair of jeans. This innovative “tri-collar” design is built to make transitioning from day to night, and from work to play effortlessly with easy adjustability. The ICON is also crafted from customized high-tech performance non-wrinkle fabric that prioritizes comfort and flexibility with its five-day anti-microbial treatment and moisture-wicking protection.
The ICON by Chainsaw is now available for purchase on Kickstarter in several sizes ranging from small to XXL with four color options to choose from. You can endorse this revolutionary dress shirt through one of five commitment tiers and be one of the first to try this cutting-edge men’s apparel. For more information please visit chainsawbrands.com.
*NEED A VISUAL:
• Watch our Kickstarter video here: https://youtu.be/ohXYs3IkTfU
• Watch our video on the ICON’s “Tr-Collar” Technology here: https://bit.ly/2K1TkNA
*INTERVIEW REQUESTS:
To arrange an interview with ICON by Chainsaw Designer and Celebrity, Ian Ziering please contact brit ( @ ) chainsawbrands dot com.
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