Actiance to Educate Financial Services Executives on Social Media Trends for 2013
Actiance, helping organizations benefit from new forms of communications and collaboration, announced the company's social media subject-matter expert Victor Gaxiola will participate in a panel to discuss the 2013 social media landscape for the financial services industry
- (1888PressRelease) December 20, 2012 - BELMONT, Calif. - Joining a team of experts at the New England Broker/Dealer and Investment Adviser Association (NEBDIAA), Gaxiola will provide insight into what the industry can expect in the New Year and provide strategies for overcoming the ever-changing social landscape.
Gaxiola, a social media evangelist, specializes in helping regulated firms adopt social media best practices to increase online influence and presence. Prior to joining Actiance, he owned Red 7 Marketing, a social media consulting firm serving the financial services industry. Gaxiola frequently participates as a commentator and speaker on social media in the financial services industry, and serves on the advisory board of LinkedFA, a social network for financial and insurance professionals. For over 20 years, he has worked in client-facing B2B and B2C roles in social media, sales, marketing and project management at United Airlines, Wells Fargo Advisors and Westin Hotels.
"This past year saw many advisors and financial services firms begin implementing social media policies and engaging on these channels. The good news is this is the first step for these institutions to unleash social business strategies, but we have a long way to go before we realize the full potential social channels provide. Facebook, LinkedIn, Twitter and other outlets offer a dynamic way to engage with customers and potential clients, and share insightful knowledge on the industry. Maintaining compliance to regulatory and government mandates can be challenging though, especially if you're not aware of what to watch out for. I'm looking forward to sharing a few tips to attendees at the lunch on how to best engage in 2013 on social while maintaining compliance," said Gaxiola.
What: Social Media in 2013: What we need to know
Where: Federal Reserve Plaza, Boston, MA
When: Thursday, December 20, 2012, 12:00pm PT
Panelists: Gabriel Borthwick, assistant vice president at MetLife; Steve Ganis, Of Counsel at Mintz Levin; Victor Gaxiola, social media subject matter expert at Actiance; Tim Silva, partner at WilmerHale
www.nebdiaa.org
For more information on Actiance or its products, please visit http://www.actiance.com/. Actiance is on Twitter at: http://twitter.com/actiance. To read the company's blog, please visit: http://blog.actiance.com/.
About Actiance
ActianceŽ is a global leader in communication, collaboration, and social media governance for the enterprise. Its governance platform is used by millions of professionals across dozens of industries. With the power of communication, collaboration, and social media at their fingertips, Actiance helps professionals everywhere to engage with customers and colleagues so they can unleash the social enterprise.
The Actiance platform gives organizations the ability to ensure compliance for all their communications channels. It provides real-time content monitoring, centralized policy management, contextual capture of content and smart archiving which improves the efficiency and cost-effectiveness of eDiscovery and helps protect users from malware and accidental or malicious leakage of information. Actiance supports all leading social media, unified communications, collaboration, and IM platforms, including Facebook (FB), LinkedIn (LNKD), Twitter, Google (GOOG), Yahoo! (YHOO), Skype, IBM, (IBM), Jive (JIVE), Microsoft (MSFT), Cisco (CSCO), and Salesforce.com (CRM).
Actiance headquarters are in Belmont, California. For more information, visit http://www.actiance.com or call 1-888-349-3223.
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