Accurate Plumbing in Chico, California updates Logo, Brand and Evaluation Strategy
Accurate Plumbing, based in Chico, California is now poised to compete in the plumbing industry on a large scale. In response to this expansion, they have launched a logo and brand make-over program with ID International to take everything to the next level while also implementing an evaluation plan so that they can track their media and brand investments.
- Chico, CA (1888PressRelease) January 10, 2012 - Along with their new truck fleet additions, Accurate Plumbing now offers on-demand water heating, and modern video inspections for both residential and commercial water, sewer, and gas. In response to this expansion, they have launched a logo and brand make-over program to take everything to the next level while also implementing an evaluation plan so that they can track their media and brand investments.
Gene Hubbard from Accurate Plumbing stated, "We've known for a long time that we weren't evaluating our advertising investments well enough, that's all changing now. We're taking a long hard look at our yellow page vs online investments, and with an official Evaluation Plan launched at the same time as our new logo and brand, we're sure to see positive statistical results by early in the upcoming year."
Accurate Plumbing selected branding agency ID International for the brand makeover. "ID International clearly showed the experience and skill that we needed to evolve our company brand to the next level." Hubbard also said, "Our new logo is excellent and our updated print and web materials prove more effective every day." ID International is an international branding agency with bureaus in Chico, California, and Milan, Italy, accomplishing all forms of creative branding, graphic design and web development.
Accurate Plumbing got it's start in 2005 when Mike Webster and Gene Hubbard decided that North State plumbers were typically charging too much for plumbing services and launched Accurate Plumbing as a low price leader in order to be a bigger part of the community. They started with one truck working from a residence, now seven years later have four trucks and a team of five in a commercial park, providing high-quality services for a fair price across the Sacramento Valley. Their community involvement has grown with the company: they sponsor East Side Little League Baseball, they donate to the Chico High School and Pleasant Valley High School sports programs, as well as donate every year to Aaron Rogers' alumni football team and the Chico Jaguars Youth Football Program. Webster has, in fact, been coaching that football team for 10 years and watched Aaron Rogers rise from his school team to sports legend with the Green Bay Packers.
Accurate Plumbing currently offers all forms of professional plumbing services around standard tank water heaters, on-demand and combination "tankless" water heaters, water damage, toilets, replacements, valves and re-plumbs, remodels, sewer and drain cleaning as well as claiming to be "the North State's mobile home plumbing experts". They are a Better Business Bureau accredited company, an enthusiastic Butte Business Network (BBN) Member, and proudly serve the areas of Chico, Durham, Paradise, Magalia, Oroville, Gridley, Orland, Willows, Red Bluff and Corning.
As the plumbing industry evolves, growing companies like Accurate Plumbing in Northern California have to update their logos and public brands right along with it in order to professionally serve an ever more technology-savvy customer. Hubbard also likes that, "This brand update and increased level of organization has set me free to do my job with a smile. Now we want to focus on expanding our company's services to reach from Yuba City all the way North to Redding." With consistent branded media gauged directly for the target audiences, along with a good attitude like Gene Hubbard, Accurate Plumbing is sure to continue to grow.
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